social by social communities game

Social by Social - Communities GameIT in the Community

Paul WebsterNAVCA – ICT Support & Development2nd December 2009

Who am I?Who are you?

Communities want to see changeSupport organisations want to help changeStakeholders want an inclusive community

Digital Technology

Do things better

and

Do better things

Finding your Way!Photo: flickr.com/photos/worldwidewandering

Finding your way

Objectives – what do you want to achieve

Audience – Who are they? – Where are they?

Strategy - pick a plan with a path that fits

Implement - match right social networking tool

Sustain – engage, converse, measure, adjust

Needs first, then tools

Objectives – what do you want to achieve

If you build it, they won’t come

Audience – Who are they? – Where are they?

Social web is an as-well-as

Strategy - pick a plan with a path that fits

New media doesn’t kill old media

Implement - match right social networking tool

If you don’t do it,

someone else will

Sustain – engage, converse, measure, adjust

Lets play a game!

1. Form into small groups of 6 to 8 people

2. Think of a one-line scenario that your community has experience of, or that’s related to what your organisation does

3. Spend FIVE minutes expanding on this, describe and write down the scenario / your communitye.g.- local community support organisation helping young mums- national campaigning body raising awareness of drug use- regional network promoting communication about funding

etc.

FIRST - GOALS

Make a list of :

The issues the group faces

Goals you would you like to achieve

Challenges to meeting these goals

Communication needs

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Spend TEN minutes on this

NOW - ENGAGEMENT

Using the cards think of :

Possible engagement methods

Ways you’d like to work

Ideas that could help the group

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Each card has a value (in GREEN) - total mustn’t be more than 10

Spend TEN minutes on this

THEN - TOOLS

Use these cards to think of social media tools to help you.

Mailing lists

Web forum

Blog, Twitter, Youtube etc.

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Each card has a value (in YELLOW) - total mustn’t be more than 10

Spend TEN minutes on this

Ask if you’re not sure what one is or how to use it

FINALLY - RESOURCES

You will need to find the resources for these initiatives.

These cards list various ways to achieve this:

Grant funding

Volunteer support

Selling services

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Each card has a value (in RED) – total must be 20 or less

Spend TEN minutes on this

Community story time

Finding your way

Objectives – what do you want to achieve

Audience – Who are they? – Where are they?

Strategy - pick a plan with a path that fits

Implement - match right social networking tool

Sustain – engage, converse, measure, adjust

Why would you use it?

Access to a GLOBAL audience enabling many voices

F R E E!!! (in most cases)

Your ideas and messages can be shared & spread very quickly

Can take on a creative life of its own

Very high profile – the latest ‘buzz’

Portrays the human voice of your organization

You want share ideas in progress and let others join in and help

It may be messy – so be prepared to deal with this

You are already clear in your aims, but open to contributions

Why wouldn’t you use it?

Tracking sites can be time consuming – so have a clear plan

Needs fast internet connection (ADSL / Fibre) – rural issues

Can be intimidating if not used to using the internet / technology

Fickle – constantly changing ‘current fashionable product’

Not there to be controlled – groups may take your message and rebroadcast it, so it is important to listen to the social networks

Be prepared for your organisation to change how it works

Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity

Invest time in staff learning new skills and the time to make it an organizational habit

Thanks

The Social by Social website & game

Website - http://www.socialbysocial.com/

The Regional ICT Champions:

Website - www.ictchampions.org.uk

Newsfeed - http://bit.ly/ictchampnews

My news and thoughts about technology in the sector:

on my Tumblr page http://watfordgap.tumblr.com/

on Twitter @watfordgap or email paul.webster@navca.org.uk