social by social communities game
DESCRIPTION
Social by Social game played at IT in the Community in Sunderland - 1st/2nd December 2009. This version of the game has an introduction presentation and summary at the endTRANSCRIPT
Social by Social - Communities GameIT in the Community
Paul WebsterNAVCA – ICT Support & Development2nd December 2009
Who am I?Who are you?
Communities want to see changeSupport organisations want to help changeStakeholders want an inclusive community
Digital Technology
Do things better
and
Do better things
Finding your Way!Photo: flickr.com/photos/worldwidewandering
Finding your way
Objectives – what do you want to achieve
Audience – Who are they? – Where are they?
Strategy - pick a plan with a path that fits
Implement - match right social networking tool
Sustain – engage, converse, measure, adjust
Needs first, then tools
Objectives – what do you want to achieve
If you build it, they won’t come
Audience – Who are they? – Where are they?
Social web is an as-well-as
Strategy - pick a plan with a path that fits
New media doesn’t kill old media
Implement - match right social networking tool
If you don’t do it,
someone else will
Sustain – engage, converse, measure, adjust
Lets play a game!
1. Form into small groups of 6 to 8 people
2. Think of a one-line scenario that your community has experience of, or that’s related to what your organisation does
3. Spend FIVE minutes expanding on this, describe and write down the scenario / your communitye.g.- local community support organisation helping young mums- national campaigning body raising awareness of drug use- regional network promoting communication about funding
etc.
FIRST - GOALS
Make a list of :
The issues the group faces
Goals you would you like to achieve
Challenges to meeting these goals
Communication needs
---
Spend TEN minutes on this
NOW - ENGAGEMENT
Using the cards think of :
Possible engagement methods
Ways you’d like to work
Ideas that could help the group
---
Each card has a value (in GREEN) - total mustn’t be more than 10
Spend TEN minutes on this
THEN - TOOLS
Use these cards to think of social media tools to help you.
Mailing lists
Web forum
Blog, Twitter, Youtube etc.
---
Each card has a value (in YELLOW) - total mustn’t be more than 10
Spend TEN minutes on this
Ask if you’re not sure what one is or how to use it
FINALLY - RESOURCES
You will need to find the resources for these initiatives.
These cards list various ways to achieve this:
Grant funding
Volunteer support
Selling services
---
Each card has a value (in RED) – total must be 20 or less
Spend TEN minutes on this
Community story time
Finding your way
Objectives – what do you want to achieve
Audience – Who are they? – Where are they?
Strategy - pick a plan with a path that fits
Implement - match right social networking tool
Sustain – engage, converse, measure, adjust
Why would you use it?
Access to a GLOBAL audience enabling many voices
F R E E!!! (in most cases)
Your ideas and messages can be shared & spread very quickly
Can take on a creative life of its own
Very high profile – the latest ‘buzz’
Portrays the human voice of your organization
You want share ideas in progress and let others join in and help
It may be messy – so be prepared to deal with this
You are already clear in your aims, but open to contributions
Why wouldn’t you use it?
Tracking sites can be time consuming – so have a clear plan
Needs fast internet connection (ADSL / Fibre) – rural issues
Can be intimidating if not used to using the internet / technology
Fickle – constantly changing ‘current fashionable product’
Not there to be controlled – groups may take your message and rebroadcast it, so it is important to listen to the social networks
Be prepared for your organisation to change how it works
Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity
Invest time in staff learning new skills and the time to make it an organizational habit
Thanks
The Social by Social website & game
Website - http://www.socialbysocial.com/
The Regional ICT Champions:
Website - www.ictchampions.org.uk
Newsfeed - http://bit.ly/ictchampnews
My news and thoughts about technology in the sector:
on my Tumblr page http://watfordgap.tumblr.com/
on Twitter @watfordgap or email [email protected]