social inspire london by sizmek
Post on 09-Dec-2014
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social
@tejrekhiDirector of Product Innovation
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Reaching the audience
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Reaching at scale
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50m users
38 years
13 years
4 years
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users100m
9 months
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overtaken porn associalthe number 1 activity
on the web.
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Social is very much embedded
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78%
Time spent
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Growth in social networking
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PC Smartphone Tablet
Source: IAB
Social networking is the glue that binds the experience of multiple device usage.
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if consumers are spending most of their time in social…brands and advertisers need to be there
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but the problem is this…..
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deeper and more engaging experiencethat consumers can share beyond their social ecosystem…
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let’s be intelligent
Audience
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Audience
TV normally takes
a month
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Online as we know it a week
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Social within hours
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Social within hours
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Offering a client on any screen possible and on any social website, an ad that is equipped with intelligences.
speed + scale
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Social is now part ofour DNA
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every campaignSocial is now part of
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See and be seenbrands messages
our jobs…
Thank you
Dan Benyamin!CitizenNetFounder and CEO
The Social Difference
CitizenNet
The Social Response platform for better marketing.
Audience & Data Management
Social Advertising
Visual Analytics
Our patented Social Response platform interprets billions of real-time social signals to power your audience discovery, targeting and
advertising performance.
Let’s face it, its not hard!getting in front of people!
Bad things still happen!
Social is not inventory,!its people!
Social is the manifestation of people’s perceptions of your brand.!
Remember, social advertising has a feedback loop.!
So, when this breaks…!
…don’t think people don’t know what's going on!
…and end up doing this.!
Mobile is sacred territory!
Tweet after me:I am an enlightened advertiser #sizmek #nogimmicks!
Destroy your media plans.!
Social Response is Agile marketing!!
In the same way Github has aided agile development, the platforms in Sizmek’s Social Connect should help you in agile marketing.!
F35-‐44 who like “Dwayne Johnson” M25-‐34 who like “Dwayne Johnson”
Why are they getting the same ad creative?!
Interest % in common #the Rock 99.99% #Eminem 32.58% #Alicia Keys 30.54% #Lady Gaga 27.06% #Rihanna 26.48% #Michelle Obama 25.72% #New York 25.26% #Katy Perry 24.96% #las vegas 24.69% #Kenny Chesney 24.39% #True Blood 22.56% #Barack Obama 21.71% #Lil Wayne 21.66% #Sugarland 21.27% #Bob Marley 20.89%
F35-‐44 who like “Dwayne Johnson” also like:
Interest % in common #Dwayne Johnson 100.00% #the Rock 99.99% #WWE Raw 26.10% #marvel comics 25.90% #John Cena 21.71% #The Undertaker 16.94% #Triple H 16.35% #WWE SmackDown 15.31% #The Expendables 2 14.60% #Shawn Michaels 12.80% #NBA on TNT 10.99% #Brock lesnar 10.76% #Randy Orton 10.72% #CM Punk 10.43% #Men's Fitness 10.23%
M25-‐34 who like “Dwayne Johnson” also like:
They couldn’t be more different!
Use social insights to direct creative!for each segment!
Use software to find niche,!underserved audiences on the fly. !
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Real-time language analysis can find new audiences and tailor creative
(+23%)!
Forrester’s Josh Bernoff:!“In this age, the only sustainable competitive advantage is
knowledge of and engagement with customers.” !
Treat consumers with respect!!
Think agile, not static!!
Let software be your aid, focus on the human aspect!!
Talk to us to find out more!about Social Response @ CitizenNet!
!Thank You!!
!
THE FUTURE OF ADVERTISING
@SocialCodeInc
BILL MASTERSON Chief Revenue Officer
TELEVISION.
PRINT.
Digital Disturbance
DIGITAL.
SOCIAL.
HISTORY IS NOT THE FUTURE.
FROM SPAMMING TO STORYTELLING.
DIFFERENT CANVAS. BIGGER REACH. FACEBOOK & INSTAGRAM REPRESENT 25% TIME ON MOBILE APPS.
BUDWEISER MADE IN AMERICA
CAPITALIZE ON REAL-TIME.
FROM WAR ROOM,
TO MORE ROOM.
THE FUTURE IS THE FUTURE.
THANK YOU. @SocialCodeInc
Bill Masterson
Chief Revenue Officer
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