social media 101 for job seekers

Social Media 101

Presented by:

Viveka von Rosen

viveka@theexecutivecenter.comwww.linkedin.com/in/LinkedInExpert

www.twitter.com/LinkedInExpertwww.facebook.com/linkedinexperttraining

www.linkedintobusiness.com970-212-4711

BIO: Viveka von Rosen

• Successful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer.

• Top “LinkedIn Expert”, “LinkedIn Trainer”, and “Social Media Expert” out of 45 million LinkedIn users.

• Manages The Executive Center• Strongly believes that giving is a best business practice

and is passionate about meeting new people and supporting them in their passions and purpose.

Mission Statement:  Linking people to their potential using social media strategies.

April 12, 2023

Disclaimer and Disclosure

Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp. LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental.

Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure.

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Learning Objectives for 101

Customers will learn the “What’s” of Social Media.

(For the “How’s” attend 201)

• Definitions: Social Networking, Social Media,

blogging

• Privacy? Do you have any on Social Media?

• Popular Tools: Twitter, LinkedIn, Facebook,

YouTube, blogging

• 10 Tips to use Social Media effectively

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Time Magazine Says:If you're serious about being hired, you need to put your computer and PDA to work.That means getting word out: – On social media sites like

Facebook – By sending instant job-search

updates via Twitter – Meeting new people who might

be able to lend a hand through LinkedIn

What is Social Media?• User generated communication and content that

widens your sphere of connections and influence. • A FREE TOOL allowing you to provide, share and

receive information with a targeted audience OR the world.

• An engagement with online communities to generate exposure, and the opportunity to position yourself to be hired.

So What is a Social Network?

• A Social Network is a collection of people that

are “connected” to share contacts and resources

• A Social Network allows you to utilize one

another’s “connections”

• Different social networks cater to different users

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What is Social Networking?

• CommonCraft: What is Social Networking?

Social Media and YOU

• Get your arms around the fact that social media is here to stay. 

• Twitter isn’t the point – RELATIONSHIPS are the point.

• Social Media is still in its infancy…. get on board now

• It WILL be the core focus and hub for all marketing, fundraising and awareness efforts in the near future.

It’s Important to Remember:

• Persistence, self-branding, professional presentation, all things a career coach would have steered you toward two decades ago, are necessary for success when using social media for job seeking.

User Generated Means User Regulated (Social Media Safety)

Social Media Demands:• Transparency• Immediacy• Commitment• Relationships• Authenticity• Integrity

Key Factors of the Social MediaMovement

• Desire for Connection• Need to be heard• Quest for authenticity• Ease of use & low barriers to entry

(Free! )• Social contact for the introvert• Access to INFO • Job search potential

Social Media for Jobseekers

• Create Connections• Create Relationships• Create Trust• Create a Job

New way to see and be seen

The Social Media Stats

• www.SocialNomics.Com• Michael Stelzner’s Social Media Industry

Marketing Report

The Social Media Revolution

What are some of the sites?

Social Media OMG – Where to Start?

Today we’ll look at:

What is Twitter?Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets. - Beth Harte, Ann Handley - MarketingProfs

What is Twitter? Twitter is a social network comprised of short updates, or tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device

Thanks go to Connection Point Interactive for this Slide

TwitterWhy should I use Twitter?• Connect with other jobseekers• Communicate your opinions, thoughts or expertise• Follow Job posters, job listings• Research

TwitterGetting Started• Write a good personal bio• Add your photo• Customize the background

April 12, 2023 viveka@alwaysextraordinary.com@linkedinexpert

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TweetBeep

TweetBeep keeps track of all tweets that mention things you are interested in

• (industry) hiring• Job fairs (State)• Your name• Your industry

Facebook

FacebookWhat is it?Largest social network on the planet with over 300 million active users (or the 5th largest country in the world).

A place to connect with and share your life with friends, family, organizations or complete strangers.

Connection Point Interactive for this Slide

Why should I use

Facebook?• Facebook has become the global

social networking standard• Not just for college students & 20-

somthings anymore• Connect to friends, family or

organizations• Share comments, photos, videos,

games, recommendations

Facebook

Fastest growing segment: Women over 55

- InsideFacebook.com

Thanks go to Connection Point Interactive for this Slide

04/12/2023Linked Into Business

Viveka von Rosenlinkedin@alwaysextraordinary.co

m

Make Sure You Update

• Let people know you need a job• Ask for resources• Ask for advice

Facebook

Lets go to a live tour of Facebook

How to use Facebook?

• Ask for a job• Showcase your skills• Enlarge your network• Ask for help• Use a page, not a profiles• Limit photos / video unless they support your job

search• Keep your fans close and your friends closer!

April 12, 2023

LinkedIn•Is the world’s largest professional network (50 million + ) •Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals.•Has an unparalleled search engine (fields)

1.You are a record in the database2.The records are connected3.The connections form a network

you can use

32© Copyright 2003-2009– Linked Into Business - All Rights Reserved

April 12, 2023

LinkedIn® and Its UsersLatest LinkedIn Facts• LinkedIn’s 50 million members are in over 200 countries and

territories around the world.• A new member joins LinkedIn approximately every second, and

about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members.• 385 employees• Worth about 1 Billion (100 million yearly take)

LinkedIn® User Stats:– Average Household Income - $109,000– Average Years of Experience – 15 yrs.– Average Age – 41 yrs.– 46% Users are “decision makers”

© Copyright 2003-2009– Linked Into Business - All Rights Reserved 33

Lets Look at the LinkedIn® Home Page

Viewers

Top Video Site (13 BILLION views!)Viral capacity Play anywhereBlog, E-Mail, Web site, handheld

All inclusive updates on your phone

YouTube

• Over a BILLION viewers.• 2nd largest search engine• Internet viewers watched 14.8 billion videos in

January 2009 alone.• Google continues to surpass others in terms of

online video viewing with a 43 percent market share. Of that, YouTube accounts for 99 percent of the videos viewed.

• In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.

You Tube for JobSeekers

• Do a video resume• Get Resume Advice• Get Job Seeking advice

If you do a search on YouTube, you’ll be amazed at what you can find…

Blogging

Create relationships, build brandsPost new entries oftenRipe for outsourcingWordPress, Blogger, TypePad112 Million Blogs“Free” website

What is a Blog?

Blogging

• Creating a blog is a cheap/ free way of making a “website”– Wordpress.com– eBlogger.com– Typepad.com– Posterous.com

• Encourages Jobseekers to find their voice• Blogging encourages literacy• With blogging, sharing information and doing research

becomes second nature• Jobseeking bloggers can display work, resumes, ask for

feedback

Jobseeker Strategies

• It’s about the relationship:– What are your employers saying?– What are people in your industry saying?– What are they looking for?– What questions do they have?– Make some new best friends!

The Eight “Be’s” to Jobseeker Success

1. Be Relevant – see below

2. Be Informative – share useful information

3. Be Human – create relationships

4. Be Current – keep on track every day

5. Be Transparent – and back up your claims

6. Be in Touch – pick up the phone!

7. Be Clear on your Offer – what is your brand?

8. Be Clear on your Keywords - optimize

Jobseeker Tips

1. Act fast!

2. Tap into your network to stay upbeat

3. Go beyond job –related networking

4. Keep everyone you know in the loop

5. Don’t count anyone out as un-useful

6. Create strategic connections in your large or open network (on LinkedIn)– go wide then deep.

Contact Me

• Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.com

• www.linkedin.com/in/linkedinexpert• Tweet me @LinkedInExpert• Call me at: (970) 212-4711

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