social media 101: fundamentals for coalitions

Social Media 101

Getting StartedFundamentals for

LaDonna Coy, MHR, CPS, CDLACADCA Leadership Forum

Washington, DC

2

Primary Prevention Capacity building Social media communicationsVirtual Learning, Training &Interactive webinars

Clients/Partners• CARS• CSAP• CADCA Institute• Collaborative Conversations• Kansas AAPS• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute • Free Spirit Publishing• Learn Resource Network• MIPH• ODMHSAS• Omega Point International• Oregon Research Institute• Paxis, Inc• PIRE• Safe & Caring Schools • Wisconsin Clearinghouse

The surest way to provoke the imagination is to seek

out environments you have no experience with.

LaDonna CoyMHR, CPS, CDLA

#Forum2012

# Hashtag

The Workshop

4

What drew you here?

Learning Objectives

• Define social media• Introduce a coalition social media

communications audit• Describe how coalitions are using

social media

Do you remember …

B.E.

We create the technology and then …

the technologycreates

us!

SocialMedia?

What is . . .

… a different way to communicate

SocialMedia

1.

Relationships

Learning

ConnectingSharing

Network

Listen

Contribute

Collaborate

Not just “push”2.

… is here to stay!

SocialMedia

3.

Whyis social mediaimportantto coalitions?

game changerSocial Media is a

What’s Changing?Expert to audiencePresentationReach Curriculum & trainingFocus on informationSearchService deliverySilos & GatekeepersCooperation > CollaborationContent managementControl

From

Expert to audience Networked expertisePresentation Interaction Reach EngageCurriculum & training Social & Informal learningFocus on information Focus on RelationshipsSearch SubscribeService delivery Community engagementSilos & Gatekeepers Open access/NetworkCooperation > Collaboration Collaboration > Collective actionContent management Community managementControl Influence

What’s Changing?To

Find things online Keep up-to-date

Nurture NetworksShare Ideas, Resources,And experiences

Coordinate & Collaborate

If you have goals to:

• Assess/gather data• Provide information • Collaborate on projects• Increase awareness/visibility • Recruit members or supporters• Extend the life of Trainings/events

Whereto begin?

PurposeClarify Your

PeopleFind Your

Listen

PlaceFind Your

PlanDevelop Your

ProcessOutline Your

PracticeRefine Your

MetricsTrack Your

The

Soci

al M

edia

Pat

h

PURPOSEClarify Your

Social Media Audit

Practice Maturity Scale

Whatdid you learn

fromthe audit?

PEOPLEFind Your

POLO!

Who are your people?

Who Affiliation email Cell/text

John Smith DOJ jsmith@doj.org

555-555-5555

Make a list …

Digital

Now for some ..

Diggin’

Website Blog FB Twitter Other

www.doj.org

www.doj.org/blog

Wood Co. DOJ

@woodcodoj

Where are your people?

RSSRSS Reader

LISTEN

Whatis beingsaid about

youonline?

Vanity Search

Your Name Here

Your Name Here

How wide to cast your net?

1

Your Name Here

2

How often?

Your Name Here

Your email address3

The Listening Template

PLACEFind Your

How do we pick our tools?

Social Media FormulaCreate Your

Where to show up online?

Website

Face-book Blog

PLANDevelop Your

What do we post about?

Website

Face-book Blog

Meetings

Trainings

Events

Conferences

Articles

ReportsStories

EditorialData

To what degree?

Who? Posts what? When? Where? Results?

Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]

Kathy RRW History Insert date(s) Blog [insert metrics]

Jake Community Event Insert date(s) YouTube [insert metrics]

Social Media Action Plan

Establish a Social Media Communications Team

PROCESSOutline Your

Social media is bigger than the message

It is the interaction …

With PEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS

Give ‘em something to talk aboutV interesting

Interactions …

… make media social!

Like“Friend”

FollowShare

Update

TweetDigg

Text

CommentRT

PRACTICERefine Your

Guidelines & Policies

If you make a mistake …

Apologize, genuinelyMove on.

METRICSTrack Your

Analytics

Where & Howis social media

being used By coalitions?

Collaborate on Projects

Kansas SPF SIG

Kansas Prevention NetworkQuarterly Virtual ShareFest

Recruit members/supporters

Vickie Adams Coalition Director

Circles of San Antoniohttp://www.youtube.com/watch?v=sAdkOZdU5Bc

Safe Streets CoalitionTopeka, KS

Extend the life of Trainings/Events

Hashtag: #myti2011

Find things online Keep up-to-date

Nurture NetworksShare Ideas, Resources,And experiences

Coordinate & Collaborate

game changerSocial Media is a

Remember ….

… a different way to communicate

SocialMedia is

1.

Relationships

Learning

ConnectingSharing

Network

Listen

Contribute

Collaborate

Not just about “push”2.

… is here to stay!

SocialMedia

3.

PurposeClarify Your

PeopleFind Your

Listen

PlaceFind Your

PlanDevelop Your

ProcessOutline Your

PracticeRefine Your

MetricsTrack Your

The

Soci

al M

edia

Pat

h

http://bit.ly/SoMeForum2012

Resources from Today

http://www.prevchat.com/

PrevChat

For more Information & Instructions

New!

Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons) • Moth http://www.flickr.com/photos/28859335@N00/135824507 • Protest image source: http://www.flickr.com/photos/editor/4656148830/ • Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg

• All other images paid via subscription from istockphoto.com or shutterstock.com

References & Resources • Netvibes at http://www.netvibes.com• Twitter at www.twitter.com • Google Alerts at http://alerts.google.com • TweetStats at www.tweetstats.com • A Coalition Social Media Communications Audit

http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc • The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample

http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx

• Workshop Resources bundled here http://bit.ly/SoMeForum2012

This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.

Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum, February, 2012, Washington, DC.