1. Social Media 101Coalitions: Getting StartedLaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum 2013Washington, DC

2. LaDonna CoyMHR, CPS, CDLAClients/Partners CARS The surest way to provoke CSAPthe imagination is to seek CADCA Institute Collaborative Conversationsout environments you have Kansas AAPSno experience with. Kansas Prevention Network Kansas Family Partnership Eagle Ridge Institute Free Spirit Publishing Primary Prevention Learn Resource Network Capacity building MIPH ODMHSASSocial media Omega Point International Oregon Research Institute communications Paxis, Inc PIRE Virtual Learning, Training & Safe & Caring Schools 2 Interactive webinars Wisconsin Clearinghouse 3. # HashtagThe Workshop#Forum2013 4. Learning Objectives Define social media Introduce a coalition social mediacommunications audit Describe how coalitions are usingsocial media 5. Do you remember B.E. 6. What is . . .Social Media? 7. 1.SocialMedia a different wayto communicate 8. 2. Not just pushListenSharing Connecting NetworkLearningContribute Relationships Collaborate 9. 3. Social Media is here to stay! 10. Whyis social media importantto coalitions? 11. Social Media is agame changerCollaborative web-based Tools 12. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks 13. If you have goals to: Assess/gather data Provide information Collaborate on projects Increase awareness/visibility Recruit members or supporters Extend the life of Trainings/events 14. Whereto begin? 15. The Social Media PathOutline YourProcessRefine YourPracticeTrack YourMetrics Develop YourPlan Listen Find YourPeopleFind YourPlace Clarify YourPurpose 16. Clarify YourPURPOSE 17. http://bit.ly/clf2013 18. Practice Maturity Scale 19. Establish aCommunications Team 20. POLO!Find YourPEOPLE 21. Who are your people?Who Affiliation email Cell/textJohn SmithDOJjsmith@555-555-5555 doj.org Make a list 22. Now for some ..DigitalDiggin 23. Where are your people?Website BlogFBTwitterOtherwww.doj. www.doj. Wood Co. @woodcoorgorg/blog DOJdoj 24. RSSRSS Reader 25. LISTEN 26. Vanity SearchWhatis being said aboutyou online? 27. Your Name Here 28. Your Name Here1 How wide to cast your net? 29. Your Name Here2How often? 30. Your Name Here3 Your email address 31. Find YourPLACE 32. WhichSocial MediaTool(s)are best? 33. Create YourSocial Media Formula 34. Where to show up online? 35. Develop YourPLAN 36. What do we post about? Web site MeetingsConferencesReports Events StoriesDataEditorialFace-BlogbookTrainingsArticles 37. To what degree? 38. Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]KathyRRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube[insert metrics]Establish a Social Media Communications TeamDevelop an editorial calendar 39. Before you set up any account 40. Outline YourPROCESS 41. Social media is bigger than themessageIt is the interaction WithPEOPLEAbout your MESSAGE And their RESPONSE All the TIMEThrough many CHANNELS 42. interestingGive em something toV abouttalk 43. Interactions Digg RTLike CommentTweetFriend ShareText Follow Update make media social! 44. Refine YourPRACTICE 45. Guidelines & Policies 46. If you make Apologize, genuinelya mistake Move on. 47. Track YourMETRICS 48. Where & How is social mediabeing usedby coalitions? 49. Collaborate on ProjectsKansas SPF SIG 50. Recruit members/supporters Vickie Adams Coalition Director Circles of San Antoniohttp://www.youtube.com/watch?v=sAdkOZdU5Bc 51. Safe Streets Coalition Topeka, KS 52. Safe Streets Coalitionhttp://youtu.be/G5xPVEM53zoTopeka, KS 53. Extend the life of Trainings/Events Hashtag: #forum2013 54. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks 55. Remember .Social Media is agame changer 56. 1.SocialMedia is a different wayto communicate 57. 2. Not just about pushListenSharing Connecting NetworkLearningContribute Relationships Collaborate 58. 3. Social Media is here to stay! 59. The Social Media PathOutline YourProcessRefine YourPracticeTrack YourMetrics Develop YourPlan Listen Find YourPeopleFind YourPlace Clarify YourPurpose 60. Resources from Today/http://bit.ly/CLF2013 61. Photo Citations David Wilcox, Designing for a Civil Society describes network structures (creative commons) Moth http://www.flickr.com/photos/28859335@N00/135824507 Protest image source: http://www.flickr.com/photos/editor/4656148830/ Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/ Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/ Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg All other images paid via subscription from istockphoto.com or shutterstock.com 62. References & Resources Netvibes at http://www.netvibes.com Twitter at www.twitter.com Google Alerts at http://alerts.google.com TweetStats at www.tweetstats.com A Coalition Social Media Communications Audithttp://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo DanversCARES http://danverscares.org/ CADCA Institute Social Media Primer http://www.cadca.org/somewiki Coalition Social Media Guidelines Samplehttp://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx Workshop Resources bundled here http://bit.ly/CLF2013 63. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use.Please cite all creative commons photos to the original source.Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,February, 2013, Washington, DC.