social media 101- getting started

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Table of Contents

•Facebook•Twitter•LinkedIn

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Facebook

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FACEBOOK

•a social network for connecting people with friends, family, coworkers, or those with similar interests

•started in 2004 as a closed community for college students

•expanded beyond that to high schools, corporations, regional networks, or any user across the world. connect and share information in a variety of ways

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FACEBOOK Usage

•More than 400 million active users

•50% of active users log on to FB in any given day•More than 35 million users update their status each day•More than 60 million status updates posted each day

•More than 3 billion photos uploaded @ month•More than 5 billion pieces of content shared each week •More than 3.5 million events created each month

•More than 3 million active Pages on Facebook•More than 1.5 million local businesses have active Pages on Facebook

•More than 20 mil people become fans of Pages @ day•Pages have created more than 5.3 billion fans

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FACEBOOK Average User

· Average user has 130 friends on the site

· Average user sends 8 friend requests per month

· Average user spends more than 55 min/day on Facebook

· Average user clicks the Like button on 9 pieces of content each month

· Average user writes 25 comments on Facebook content each month

· Average user becomes a fan of 4 Pages @ month

· Average user is invited to 3 events per month

· Average user is a member of 13 groups

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International Growth for FACEBOOK

•More than 70 translations available on the site

•About 70% of Facebook users are outside the United States

•Over 300,000 users helped translate the site through the translations application

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Rank Country Number of Facebook users 12 month growth % 6 month growth %

1 USA 101,303,240 140.8% 46.0%

2 UK 22,625,300 51.5% 20.9%

3 Turkey 16,943,780 113.6% 36.8%

4 Indonesia 14,681,580 1536.7% 126%

5 France 14,290,700 117% 32.6%

6 Canada 14,228,460 31% 19%

7 Italy 13,272,760 137.6% 30%

8 Philippines 8,387,560 2046.8% 208.4%

9 Spain 7,701,200 196.7% 33.4%

10 Australia 7,611,920 75.8% 25.7%

11 Argentina 7,387,120 227.5% 50.6%

12 Colombia 7,243,520 99.4% 25.8%

13 Mexico 6,505,040 351.5% 78.5%

14 Chile 5,808,020 39.9% 20.2%

15 Germany 5,799,520 361.9% 84.9%

16 Taiwan 5,490,300 4763% 701%

17 India 5,397,480 403.8% 66.8%

18 Venezuela 4,952,340 164.2% 38.4%

19 Malaysia 3,975,640 367.5% 99.3%

20 Sweden 3,066,180 80.7% 34.1%

Top 20 FACEBOOK Usage by Country

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Twitter

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TWITTER

•140 character microblog (think: a 1 sentence diary!), that allows you to share a thought or a link•Very mobile compatible•Send a short message to a bunch of people publicly•Send a short message to a specific person publicly•Send a short message to a specific person privately

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TWITTER Stats

•55% of Twitter users are female•78% of users are Caucasian•58% have no children under the age of 18•58% have attended college/university •US Household income estimates for Twitter users:29% btwn $30-60k, 25% btwn $60-100k, &

26% over $100k•Men-15% more followers than women, Harvard study•Internationally, US accounted for 62% new Twitter users, UK 7%, Canada 5%

As of June 2009, From several studies

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TWITTER Most Popular Among Working Adults

•the largest age group was 35-49 years old

•nearly 3 million unique visitors= 42% the site’s audience

•62% visit from work only•35% visit Twitter from home only

As of Feb 2009

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Unique Visitors to Twitter.com by Age

Demographic Adults Age Group Unique Audience Composition %

2-17 250,000 3.6

18 – 24 ** **

25 – 34 1,379,000 19.6

35 – 49 2,935,000 41.7

55+ 1,165,000 16.6

65+ 477,000 6.8

source: Nielsen NetView, 2/09, U.S., Home and Work**These demographics have insufficient sample sizes

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A professional social networking site that allows registered users to maintain a list of contact details of people they know and trust in business.

The "gated-access approach" (where contact with any professional requires either a pre-existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users.

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This list of connections can then be used in a number of ways:

•A contact network is built up consisting of their direct connections, the connections of each of their connections and also the connections of second degree connections. This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.

•It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.

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LinkedIN Demographics

•Average age: 41•Male: 64%•Household Income: $100K+ = 53%•Own Smart phone or PDA: 34%•College Grad/Post Grad: 80.1%•Business Decision Maker: 49%•Portfolio value of $250k+ = 24%•Job Titles: C-Level Exec/EVP/SVP– 14.3% Sr Mgmt - 16% Middle Management – 18%

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Evolution of Social Media Usage

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