Facebook Basics For Business

Special Thanks to Our Sponsors

Introduction and WHY Facebook 10 minutes Facebook Profiles Vs Facebook Pages 30

minutes Profile Friends List Creation Profile Security

Setting Up a Facebook Page 30 minutes BREAK 10 minutes Basics of Using Page Timelines Options 1

hour Closing Questions 10 minutes

Agenda

In Your Packets:

Registration form

and evaluation form– Please fill out the Attendee Record Form at the beginning of

the seminar

Copy of the slide presentation

Additional handouts

Launched in 2004 , has grown to 950 million+ users.

1,344,800 users in the state of Arkansas.

115,340 users within 50 miles of Jonesboro.

Originally used to connect with friends, share photos, and real-time updates.

Has become one of the largest marketing phenomenon for business today.

If your customers are looking for your business on Facebook, will you be there?

What Is Facebook?

Statistics: Over 950,000,000 users – worldwide! Over 1.5 million local business have

active Pages. People spend over 700 million minutes

per month on Facebook. Average user is connected to 80

Community Pages, Groups, and events. 150 million active mobile users. Mobile

Facebook users are twice as active than non-mobile users.

Why Use Facebook For Business?

Get more Facebook user data on our Facebook 2012 boardVisit the ASU SBTDC Facebook Page!

How Can Facebook Pages Help Your Business?

•Generate Potential Sales

•Spread Brand Awareness

•Update Clients on News, Events, or Promotions.

•Build Relationships.

•Provide Customer Service

•Build & Sustain Credibility

Profiles vs. PagesProfiles are for people.Pages are for business.

Friends vs. FansFriends are for profiles.Fans are for pages.

Wall, Info, News Feed,Insights, Places, & Tags.

Facebook Terminology

Profiles Pages

For PEOPLE! Have Friends

Organizations Have Fans (Likers)

A recognizable photo – you want people to know who you are, and recognize you when they are searching for you on Facebook.

Work/Education – this will allow people to recognize you by your place of work, and will also promote your business in it’s own way. Education will provide credibility for your professionalism.

Current City, Interests, Contact Info

What To Include On Your Profile

Perhaps you feel like you won’t use your personal profile very much, but you do realize the need for your business to have a Page – Profiles will allow you to put a FACE with your business. When

interacting with other businesses on Facebook, your profile will be how you represent your business.

You may not want to be there, but your customers may want you to be. Remember, your business won’t float without the customer.

If you really don’t want a profile, you can still create a page for your business. But this may limit your page’s functionality.

Why Have Personal Profile?

Privacy is very important on Facebook. Be sure to understand what information you are sharing online.

Let’s take a look at how to keep your information safe on Facebook!

Facebook Privacy

Things To Remember About Facebook Privacy

Don’t ever share anything you would not put your picture next two on a highway billboard!

Use The Preview My Profile Button when changing your settings.

Protect your family & friends, don’t share things about them that they would not want to share!

Set Your Lists

My Friends Lists

Setting in Lists

Privacy

Who Sees What?

What Family Close Friends See

What Business “Friends” See

Let’s Take A Break!

Connect with us on Facebook!

http://www.facebook.com/asu.sbtdc

Facebook Business Pages

Select The Right Category Consider Your Page Name

Your Company Name? Something Catchy? Keep It Simple & Memorable

Creating Your Business Page

Pages Are PublicDon’t Forge Another Company’s Name

Educate Yourself- Terms of Use & Promotion Guidelines

Facebook

Let’s Create A Page( follow along!)

What To Share On Your Business Page

Photos: Location Photo, Top Employee Photos, Retail Photos, Action Shots, Promotional Ads

Videos: Commercials, Fun Videos, Informational Videos

Links: News articles both local & national, industry news, company blog, & your website!

Events: Share upcoming events hosted by your company!

Tag other industry pages active on Facebook.

Use keywords in every status update!

UPDATE REGULARLY!

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52% of Users Prefer to Interact with Brands on Facebook Not Websites

Customers Vs Business

Our Know Thy Customer Board

What We Will Cover

1. Setting our Cover Photo and Profile Picture

2. Star, Hide, Pin3. Explore the Admin Panel4. Make the Most of About5. Organizing Our Views and Apps

Facebook User Motivation

Why “Like” a PAGE?

40% Want Discounts/promotions

39% Show support of Company 36% Get FREEBIES 34% Stay informed 30% Updates on upcoming

sales 25% Exclusive Content

Why Consumers Use Facebook

63% Reconnect old friends 59% Maintain personal

contacts 37% Stay on top of social

life 30% Fill downtime guilty

pleasure 30% play games

What Facebook Doesn’t Tell You!

At BEST… 20% of your Fans See Your Newsfeed Post

Today Post “Decay” is about 5 HOURS Edgerank will SLAP YOU! 90% of “Likers” NEVER come back to

your page! Up to 30% penalty for 3rd party posting to

Facebook

Engaging Brand Timelines

Photo of first Wal-Mart in Rogers in 1962

Cover Photos New: Cover Photo 851 X 315 pixels Thou Shalt Not:

Price or purchase information Any type of contact information References to Facebook features

(like, share, etc.) Calls to Action (Get it Now or Tell

Your Friends) Misleading, deceptive or false

covers

Walking a Fine Line Here

Walking a Fine Line Here

Cover Images What Works?

Photo to showcase your products Photo of people using your products Photo of “secret” ingredients Photo with unique selling point Photo that gives inside look to your business Photos that make visitor salivate Photos that involve the audience

Change Cover Image often

Profile Picture

180 x180 pixels is your thumbnail scaled down to 32 x 32

What works? Logo Image that is representative of your

brand Best to Be permanent ASU SBTDC Facebook

Profile Picture

Star, Hide or Pin

You can Pin or Anchor a specific post to the top of the timeline for up to 7 days Pinning a story prevents it from getting lost

Star Highlights the post and spreads across both columns

Downside…can’t Highlight AND Pin Hide from Page takes off Timeline not newsfeed

About Box

On left below Cover Image Grown from 70 characters to 170 characters Perfect Call to Action Can Include website links However Local Business Pages display your local

information (address or phone) Can insert website in those options Decide what is more important website or other

contact Edit About Description: admin panel>Manage

Page> Basic Information

It’s Not About YOU!

Remember, this page is for your clients & enthusiasts!

Post info that they would like or need!

Allow your fans to post comments, photos & info!

Don’t be a pushy salesman!

A Few Tips To Grow Your Fans Quickly

-Get Your Employees Involved!

-Share your page with your existing friends on

Facebook, ask your staff to do the same!

-Send an e-mail to your client database, include your Facebook Page in your company newsletter!

-Include Facebook Link in the signature of your emails &

Business Cards!

Facebook provides you with ‘Get Started’ steps – be sure to follow their advice!

Upload a colorful & eye catching logo! Post some basic content on your page before you

send invitations out to like your page! Links to your website, blog, share promotions,

specials, ask questions! Use your keywords in status updates & info

sections! Provide at least 5 pieces of content relative to

your business or industry --before you share your page!

Facebook Pages: Don’t Forget

Posting Content

Scheduling Posts

Business is Business – act professionally! Apologize Publically To Any Complaints. Reach Out Privately to Resolve The Situation.

(Send a message, or contact them personally) Move On – Don’t let negativity get you down.

If someone persists to write nasty things on your Facebook Page, attempt to resolve the manner privately, & if all else fails report the user to Facebook. (This is the LAST RESORT!)

What To Do When Something Negative Shows Up

Act like a user, you don’t like to be sent a million messages. So don’t do it to others!

Don’t participate in aggressive marketing: Do not post links on your competitors page (that’s

tacky) Don’t be a solicitor! Build Relationships, and

encourage your followers to promote your page for you!

Don’t post your info about your Facebook Page on other’s walls without permission!

Don’t create multiple accounts with the same name. Don’t set up your business as a Profile.

Don’t Be Labeled a Spammer!

Be consistent! Don’t stop after a week, keep building & sharing information.

Respond to people who are ‘Liking’ your page, commenting and sharing! (Say Thanks!)

Look at Your Insights, who’s viewing your page, and what are they interested in!

Register for Advanced Facebook for Business with Arkansas State University Small Business Technology & Development Center!

Facebook Pages: What’s Next?!

Best Practices

Publish MORE Visual Content Posts including a photo album or pic generate

2X more engagement than other post types Think: photos, charts, infographics, Pinterest! Edit Images that Appear in Your Views & App Bar Make Sure Best Posts Appear on Timeline (Make

sure default setting is “Allowed on timeline by checking “Everyone can post to ASU SBTDC timeline in the manage permissions section)

Pin a New Featured Promotion every 7 Days Prepare a Schedule or Calendar for regular

posting Tie Facebook posts to your marketing campaigns

Best Practices

THIS AFTERNOON!

Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience

Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans.

Storify.com Online curation site bring information from Google, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation of information in appealing format.

YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites.

Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content”

Tools to Create Content

Thanks Again --

ASBTDC Online:

Facebook:http://www.facebook.com/ASU.SBTDC

Twitter:http://twitter.com/asbtdc_asu

Blog:http://www.asbtdc-asu.com/

Connect with Herb on LinkedIn:http://www.linkedin.com/in/asusbtdc

Thanks For Coming!