social media 101: marketing maine businesses with the power of the web

Social Media 101Marketing Maine businesses with the

power of the web

Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

Brochures Web 2.0 User Generated Content

A Brief History

Start small

Your Google Profile

Your Personal Google Profile

http://www.google.com/s2/profiles/me

Email Newsletters

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?• Ask permision

– This is not direct mail– Purchased lists = SPAM– Double opt-in

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?• Ask permision

– This is not direct mail– Purchased lists = SPAM– Double opt-in

• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons

Blogs

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

• Repurpose content– Newsletters, press releases, ads

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

• Repurpose content– Newsletters, press releases, ads

• Most people won’t come to your blog– Make RSS feed & email options easy to find

More Blog Tips• Find your voice

– No one sees the world exactly as you do– Experiment with formal/informal,

opinionated/general to see what generates comments

More Blog Tips• Find your voice

– No one sees the world exactly as you do– Experiment with formal/informal,

opinionated/general to see what generates comments

• Schedule it on your calendar– The habit of blogging takes time– I find every other week manageable, some like daily– Schedule your publishing (I write Sundays, publish

Tuesdays

Start Small

Try Others

3 minutes – 1000’s of people

Additional Resources• SmallBizSurvival.com

• ChrisBrogan.com

• MainePRMaven.com

• SutherlandWeston.com

• mainebusiness.mainetoday.com

• FundraisingCoach.com