social media 101 marketing maine businesses with the power of the web marc a. pitman, the...
Post on 20-Dec-2015
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Social Media 101Marketing Maine businesses with the
power of the web
Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com
Brochures Web 2.0 User Generated Content
A Brief History
Start small
Your Google Profile
Your Personal Google Profile
http://www.google.com/s2/profiles/me
Email Newsletters
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons
Blogs
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
• Most people won’t come to your blog– Make RSS feed & email options easy to find
More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
• Schedule it on your calendar– The habit of blogging takes time– I find every other week manageable, some like daily– Schedule your publishing (I write Sundays, publish
Tuesdays
Start Small
Try Others
3 minutes – 1000’s of people
Additional Resources• SmallBizSurvival.com
• ChrisBrogan.com
• MainePRMaven.com
• SutherlandWeston.com
• mainebusiness.mainetoday.com
• FundraisingCoach.com