social media 102: fundamentals
Post on 18-May-2015
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DESCRIPTION
Going beyond the basics this workshop deck should be augmented with live interactive presentation of each item.
TRANSCRIPT
BIT.LY - J.MP
• Shorten & Track
• Custom ending
• QR Codes
• Use it everywhere
BLOGGING/PUBLISHING
• Embed, embed, embed
• Gather content
• Rich media posting: images, video, podcasting, audio posting.
• Rich media posts
• Shorten links
• Once per day
• Schedule
• Respond, like & comment.
FACEBOOK POSTING
BEST PRACTICES
FLICKR
• Titles
• Tags
• Groups
• Descrip2ons
• Sets
YOUTUBE
• Title them for finding
• Add descrip2ons
• Put a short link in the start of the descrip2on
• Use tags
• Schedule and share to FB, etc.
HOOTSUITE
• Bring it all together
• Schedule posts
• Monitor
• Find new content
• Track & evaluate
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