social media across borders: international student ...€¦social media across borders:...

Social Media Across Borders: international student recruitment and study abroad

• Nannette Ripmeester – Director Expertise in Labour Mobility n.ripmeester@labourmobility.com @labourmobility • Katie Orr – Director International Nova Scotia Community College

katie.orr@nscc.ca @iwom68 • Charlotte West – Coordinator Northwest Community College Initiative charlotte.west@edcc.edu @szarlotka • Jessica Winters – Coordinator Marketing University of Groningen

j.t.k.winters@rug.nl @jlinkmarketing

Speakers

The international mindset

Is one global answer sufficient? Or do we need to adapt?

0% 2% 4% 6% 8% 10% 12% 14% 16%

Iran

Canada

Greece

France

South Korea

Turkey

USA

Spain

Germany

Italy

Malaysia

Poland

China

Pakistan

Indonesia

Brazil

Vietnam

Bulgaria

Finland

Lithuania

India

Social Networking: help in choosing an HEI

Social Networking

SOURCE: ©i-graduate International Student Barometer 2012/12 Global data set

Gen Y may be globally oriented but it is not 'one-size' fits all!

Strive for self-development

BUT prefer to work together

Want to make a difference

Search for shared values

Want flat structures

Go for ethical & sustainable operation

Are always online and in contact

Are smart, fast and head-strong

Love to learn from each other (online) Full article

The Digital/Millennium/Back seat/Copy & Paste/ Media generation/No-limit generation

WHAT HAPPENS

WHEN GEN Y ENTERS THE

GLOBAL JOB MARKET?

Alumni Relations have changed over time

① The occasional newsletter ② Alumni magazines & events ③ Alumni Facebook groups ④ But 63% of alumni state that the university

should use different means of communication: social media tools are there

Make max use of them!

The university degree should get

you…

as employability counts!

• Nannette Ripmeester – Director Expertise in Labour Mobility n.ripmeester@labourmobility.com @labourmobility • Katie Orr – Director International Nova Scotia Community College

katie.orr@nscc.ca @iwom68 • Charlotte West – Coordinator Northwest Community College Initiative charlotte.west@edcc.edu @scarlotka • Jessica Winters – Coordinator Marketing University of Groningen

j.t.k.winters@rug.nl @jlinkmarketing

Speaker info