social media and networking in local government

Social media and social networks

Dave Briggs

SOLACE South East Spring Conference 2011

@davebriggs

dave@kindofdigital.com

www.davepress.net

Change is happening…

Communicate

Play

Work

Consumerisation of technology

Mainframes

Minicomputers

Microcomputers

Web / Mobile

Smaller, more personal

(and harder to control)

So: digital engagement

100 million hours

200 billion hours

£5,500

£153,516

Made possible by:

Access to the internet

Access to computing

A nice user interface

Some principles

1. Online communities are communities too!

2. Engage people on their terms, not yours.

3. Culture matters more than tech

OpenessTransparencyCollaborationCooperation

4. Don’t assume that everyone is offline.

5. Interactive websites need interactive organisations

The toolkit

1. Go where people are2. Right tool, right crowd

You can also build your own

This stuff works

You must understand why you’re doing it though!

Think strategically

What are you trying to achieve?

What are you asking people to do?

Change perceptions?

Change behaviour?

Improve services?

Making it happen needs leadership

Co-creationPassionLearning

OpennessListening

Generosity

In summary:

The change is happening: deal with it

Solve the participation deficit

Know why you’re doing what you’re doing

Thank you for listening!

dave@kindofdigital.com

www.kindofdigital.com

twitter.com/kindofdigital