social media and networking strategies by christine salberg of innovative planit

Social Media and Networking Strategies

@innnov8iveplanitInnovativeplanit.com

Calgary ChamberMember 101 Workshop

by Christine Salberg

Social Media and EventsRemember What Puts the "Social" in Social Media

#CCBAH@CalgaryChamber @RCHSCalgary

Strategies to Prepare for the Event

o Would you go into a business meeting with no preparation?

o Would you go into a job interview without doing your research?

#CCBAH@CalgaryChamber @RCHSCalgary

Twitter is the Social Media Platform of Choice

o 284 million users

o Sends 500 million tweets daily

o 80% of users are mobile

o 63% of Twitter users, use their phones as their primary tweeting device

#CCBAH@CalgaryChamber @RCHSCalgary

Before the Event

o Find out the correct hashtag and use it in every tweet. This event is #CCBAH

o Find out the twitter usernames of speakers and key people you want to connect with.

o Promote the event by creating a buzz.o Inform your followers.o Schedule a few generic tweets.o Have a fully charged mobile device.o What's your goal?

#CCBAH@CalgaryChamber @RCHSCalgary

# Hashtag

#CCBAHo Use the correct hashtag in every tweet.

o Look for the hashtag in the Twitter search box for relevant conversations.

#CCBAH@CalgaryChamber @RCHSCalgary

To Schedule or Not to Schedule?

#CCBAH@CalgaryChamber @RCHSCalgary

During the Event

#CCBAH

o Tweet key points from speakers and mention them by twitter handle to engage them later.

o Ask interesting questions and initiate debates.

o Engage in conversations that you see developing by following the hashtag.

o Respond to as many people as time permits.

@CalgaryChamber @RCHSCalgary

When to Tweet and When to Talk

#CCBAH@CalgaryChamber @RCHSCalgary

Maximize Your Reach When Responding

Only people following @Innov8ivePlanit and @ChristiDosSan will see this response

All your followers will see this response

#CCBAH@CalgaryChamber @RCHSCalgary

Take Pictures! o Pictures of speakers and other attendees

with mentions(@...) are more likely to get retweeted.

o Iconic Ellen Degeneres selfie at the 2014 Oscars

o Shared and retweeted over 2 million times

o Disrupted Twitter service for over 20 minutes

#CCBAH@CalgaryChamber @RCHSCalgary

Be Engaging and Creative

#CCBAH@CalgaryChamber @RCHSCalgary

After the Event

o Keep following the hashtag

o Thank new contacts by following them

o Blog about the event

o Today's challenge @RCSHCalgary #CCBAH

#CCBAH@CalgaryChamber @RCHSCalgary

Summary of Tips

o Make sure you know the event's #hashtag.

o Engage with people prior to the event.

o Get Twitter usernames of speakers in advance.

o Promote the event and create a buzz

o Inform followers you will be live tweeting

o Blog about the event.

o Take pictures and tweet them.

o Engage with people one on one

o Thank new contacts by following them.

o Set a goal of # of tweets and # of contacts .

#CCBAH@CalgaryChamber @RCHSCalgary

Thank You

Christine Salberg

@innnov8iveplanitInnovativeplanit.com