social media basics
Post on 20-Jan-2015
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Intro
Today
10.10 Social Media Basics Emakina
10.30 Monitoring social mediaAttentio
11.00 Coffee Break 11.20 Practical cases
Attentio / Groupe Reflect 12.00 Social Media Strategy
Emakina 12.30 Walking lunch 14.00 End
Before we get started…
Let’s make sure we all speak the same language
What is social media?
“Social media describes the online tools and platformsthat people use to share opinions, insights, experiences,
and perspectives with each other.”
Wikipedia
If you prefer a more creative definition
So, what’s the “problem”?
Another definition
"Social media encompasses everything that is written,spoken and shown about your organization
that you have no control over.“
Josh Hallett
How do they do it?The tools
Social Media Tools
1. Blogs
2. RSS
3. Podcasting
4. Forums/Message Boards
5. Wikis
6. Social Networks
7. Photo/Video Sharing
#1: Blogs
More than 100 million blogs.
Nearly 75,000 new blogs each day: one every second!
The blogosphere doubles in size every 6 months.
#2: Really Simple Syndication (RSS)
#3: Podcasting
iTunes 1 million Podcast
subscriptions the first week they were available
Podcast Alley Podcast.net Yahoo Podcasts Podcasting News Just Google it
#4: Forums/Message Boards
More than 20 million active message boards/forums
Includes message boards, forums, bulletin boards, Usenet groups, e-mail discussion lists, Yahoo! Groups, Google Groups, opinion sites
Narrowly focused (automotive, parenting, health, stocks/finance, etc.)
Heavily moderated, both by forum webmasters and participants
Structured, threaded discussions predominant
#5: Wikis
Collaborative knowledge sharing
#6: Social Networks
FacebookMySpaceLinkedINMSN SpacesYahoo 360LiveJournal
#7: Photo & Video Sharing
Conclusion
Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever.
Today we’ll show you
A Two Company Presentation
Your brand
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