social media best practices for credit unions
Post on 01-Sep-2014
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Social Media Best Practices
Amanda O’Brien (@amanda_pants)VP of Marketing – Hall Internet MarketingOrganizer – Social Media Breakfast Maine
Who I am
Amanda O’BrienVP of Marketing, Hall Internet Marketingwww.hallme.com@hall_web
Organizer, Social Media Breakfast Mainewww.socialmediabreakfastmaine.com#smbme
Blogger at largeGuiding Stars, PROXI, SocialMediaB2B, amandapants, Hall, SMBME etc.
What is Social Media?What is Social Media?
Conversations happening online
Word of Mouth Marketing with a new twist.
Photo credit: http://www.flickr.com/photos/earlg/163755542/
Why did this happen to me?
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Features: It is a laptop and it goes wicked fast. You can type on it and draw on it and email your friends. You can use Facebook and listen to your illegally downloaded music too.
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Features: It is a laptop and it goes wicked fast. You can type on it and draw on it and email your friends. You can use Facebook and listen to your illegally downloaded music too.
Buy Now
Why did this happen to me?
Photo credit: http://www.flickr.com/photos/captainfancypants/2855551551/
What does this have to do with credit unions?
This is where your current and potential
customers are spending their time
1 out of every 6 minutes online is participating in social networking sites
Americans use social media more than
anything else online
Referrals mean more than advertisements
Establish trust
Educate the public
Warmth
Free powerful marketing tool you can manage in-
house
Tailored specific messages, for your
demographic
Empathy and caring mean more than strategy and $$
Most popular Social media sites
Site Monthly Visitors Who are these people?Facebook 750,000,000 Everyone
Twitter 200,000,000 News sharers, mobile users
LinkedIn 100,000,000 Business folks and job seekers
MySpace 80,500,000 Young, music lovers
Google+ 44,000,000 Early adopters
Article: http://www.ebizmba.com/articles/social-networking-websites
Best Practices
Photo credit: http://www.flickr.com/photos/sin_agua/2760983659/
Have a PlanSet Goals | Have a Policy | Know Where You Stand
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Align with business goals first,
tools second
“You've got to be very careful if you don't know where you're going, because you might not get there.”
Set the stageHow is your website?What content will you put together?Blog or content home baseLong term plan
Photo credit: http://www.flickr.com/photos/stevec77/2477181497/
Things you can measure
•Traffic data•Fan/follower data•Interaction data•Content performance
Photo credit: http://www.flickr.com/photos/427/2110349532/
Measure
ContentConversational over promotional | Be relevant | Editorial Calendar | Listen GA | Read
Photo credit: http://www.flickr.com/photos/ivypics/4398533301/
Establish your voice
ToneMessage map
Photo credit: http://www.flickr.com/photos/tambako/5289604279/
http://soulati.com/blog/how-to-message-map
FrequencyRegularly | Test your audience | At LEAST a 1:1 ratio on posts
Photo credit: http://www.flickr.com/photos/chiccops/400544065/
IntegrationSocial Media | Traditional Media | Email Newsletter | Work with partners
Photo credit: http://www.flickr.com/photos/polkadotcreations/2480587587/
For every tool and strategy, train and educate your staff on your goals, policies and why
you are doing things this way.
Photo credit: http://www.flickr.com/photos/tjstaab/4428351562/
Set ground rules and make them publicHave a Business Facebook Page and AdminsCreate your usernameKnow how contests workTie content to eventsAdd Fan Box or icons to your websiteReview Facebook InsightsInteraction is keyTag (@) other pagesHyper AlertsBest Practice Guide – Marketing on FacebookLook into Facebook Advertising
TwitterDon’t broadcastParticipate in conversations, searchesTwitter Analytics coming soonRespond – send to emailGuidelines
What, When and How
Tweetchat #sm4cu – Tues 12PM EST
LinkedInEncourage participationSet up company pageGroupsQuestionsBuild your networkPromote your network
Geolocation - FoursquareClaim your locationParticipateEducate users and staff
Mobile/QR Codes/Apps
What does your site look like on a mobile phone?Create content for people on the goAnalytics of current mobile users
Google+
Questions
Amanda O’Brienamanda@hallme.com
@amanda_pants
www.hallme.com/blog/www.socialmediabreakfastmaine.com
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