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1Unlock Your Digital Potential
Jack Monson, Qiigo
@jackmonson
Social Media
Best Practices for Franchises
2Unlock Your Digital Potential
IFA Convention 2017
Las Vegas
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2012
The Good Ol’ Days:
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2012 2017
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2012 2017
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2012 2017
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2012 2017
Organic Posts Reach
All Followers
Ads Reach
Targeted Consumers
8Unlock Your Digital Potential
2012 2017
5 years = one generation
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Social Media Truths
In 2017
Social Media Truths
10Unlock Your Digital Potential
Marketing Mix in 2017
Social Media Truths
RadioTelevisionPrint AdsPublic RelationsMedia RelationsInvestor RelationsWord of MouthSocial Media
Direct MailOutdoorOnline DisplayWebsiteSearchEmail MarketingTelemarketingLoyalty Program
11Unlock Your Digital PotentialSocial Media Truths
RadioTelevisionPrint AdsPublic RelationsMedia RelationsInvestor RelationsWord of Mouth
Direct MailOutdoorOnline DisplayWebsiteSearchEmail MarketingTelemarketingLoyalty Program
Marketing Mix in 2017
12Unlock Your Digital Potential
You can’t “not” do something because it’s too hard.
Anyone who says “it’s just too hard” can be ignored. Social Media Truths
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There are no snowflakes.
Social Media Truths
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You can make exceptions, but each one chips away at
logic, efficiency, and profitability.
Social Media Truths
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9 Social Media Best Practices
9 Social Media Best Practices
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1. One Facebook page per location.
9 Social Media Best Practices
17Unlock Your Digital Potential9 Social Media Best Practices
Google+
Snapchat
YouTube
1. One Facebook page per location
1 for brand + 1 for each location
1 for brand + 1 for each location
1 for entire system
1 for entire system
1 for entire system
1 for entire system
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2. No Separate Pages for Fran Dev
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A Facebook page with nothing new in the past 2 weeks
means you’re out of business.
3. Post Every Day
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3. Post Every Day
Facebook organic reach?
1 Million Fans: 1%
1 Thousand Fans: 20%
1 Million < 1,000 x 1,000
It’s Good to Be a Franchise!
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3. Post Every Day
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4. Post Shareable Content
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5. Post Facebook Live Videos
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6. Advertise
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Respond to all customers on Social.
But don’t spend all of your time monitoring and measuring.
9 Social Media Best Practices
7. Respond
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• D.I.Y. or Do It For Franchisees?
• Choose a Social Media Conductor at HQ
9 Social Media Best Practices
8. Lead Your Franchisees
27Unlock Your Digital Potential9 Social Media Best Practices
9. Do One Thing Different
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