social media buzz session: recruitdc
Post on 20-Aug-2015
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- 1. Social Media Buzz Session what|separatesthe|bestfrom|the|rest Facilitated by: Susan D. Strayer | www.susanstrayer.com @SusanDStrayer|@DailyCareerTips
- 2. Shout Out to Our Sponsors.
- 3. Social Recruiting? S OCIALM EDIA The power of a network +something to share + platforms to share it on = social media for recruiting Friends and Family Marketing Media
- 4. Here to help. Kelly Dingee | AIRS www.linkedin.com/in/kellydingeePeter Radloff | Strayer University www.linkedin.com/in/peteradloffBen Gotkin | RSM McGladrey www.facebook.com/mcgladreycareers Susan Strayer| SusanStrayer.com@DailyCareerTips| @SusanDStrayer
- 5. 3rd And were here to talk about it. If Facebook were a country itwould be the 3 rdlargest in the world No .1 Facebooks rank in terms of weekly traffic (Google is #2) 80% Percentage of companies using some form of social recruiting Percentageof companies using LinkedIn 95% The future of recruiting is social.
- 6. Lets Talk.
- Choose one medium.
- Join the group.
- Choose a reporter.
- Contribute. Listen. Learn.
- As a group, distill conversation into 3-5 headlines.
- For example:
-
- if someone was new to using Facebook for social recruiting, what are the key headlines to share?
- Reporter to share your NEWS in 30 minutes.
- 7. EXTRA! EXTRA!
- 8. Headlines
- Use Linked in for self and company promotion and branding
- Completeness of profile is keymake sure the profile is clear and detailed
- Engaging in groups is very helpfulfind groups that fit needs and interests
- Linked In vs. other social networks-decide what to use and connect to each other
- Access the Linked In user guideand learn how to use properly:http:// learn.linkedin.com /new-users/
- Stay on top of candidates for OFCCP compliance/tracking purposes
- Evaluate the premium services to determine if paying for a subscription/additional services will help.
- Be sure to focus on managing your company profile
- 9. Tools
- LinkedIn:www.linkedin.com
- LinkedIn Tutorials:http://www.interactiveinsightsgroup.com/blog1/linkedin-superguidetutorials-tips-and-tool/
- New User Starter Guide: http://learn.linkedin.com/new-users/
- LinkedIn toolbox:http://www.linkedin.com/static?key=tools
- 10. Headlines HeadlineHeadlineHeadlineHeadline Headline
- Get in earlya small percentage of organizations are actually using
- Make sure you have resources devoted to use and an understanding of tool
- Prepare how to handle negative feedback, align with corporate communication on messaging
- Determine how much time you need a weekaverage seems to be a few hours
- Prepare your argument for usemaking the case to leaders, this is not a fad, its a trend
- Use news feeds and walls to engage users
- Use advertising for engagement; PPC (pay per click ads) can be valuable
- Think of Facebook as extension of careers site
- 11. Tools HeadlineHeadlineHeadlineHeadline Headline
- Facebook:www.facebook.com
- Inside Facebook:www.insidefacebook.com
- Facebook Tools and Tips:http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
- Business Page Tutorial:http://activerain.com/blogsview/291956/facebook-business-pages
- 12. Headlines
- Use Twitter to engage rather than source
- Develop strategy on content, whats your goal?
- Should be an extension of employer brand, work w/ your marketing team to align with their strategy too
- In bio tell people goal: Follow us to, give them a sense of what theyll get from following you.
- Work on a followers plan, link to other social media sites, re-tweet content and reach out to users
- Determine who will use Twitter and give guidelines
- Twitter stats: growth in 50+ and high % African-American, focus on high-earners income 65K and up
- Look for leaders in your field and follow/engage
- Also can be a job search tool
- 13. Tools
- Twitter:www.Twitter.com
- Tweet Deck:www.tweetdeck.com
- Companies Recruiting on Twitter:http:// bit.ly/eEsKy
- Tweet Later:www.tweetlater.com
- Bit Ly (shortens links):http://bit.ly
- Twitter Backgrounds:www.twitbacks.com
- Twitter Backup:www.backupmytweets.com
- Comprehensive List of Twitter tools:
- http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/
- Twitter tutorial:http://www.slideshare.net/Griner/the-twitter-tutorial
- 14. Thanks for playing. slides and headlines online: www.slideshare.net/sstrayer www.slideshare.net/RecruitDC orwww.susanstrayer.com
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