social media case study: shopaholic spotted - a marketing campaign by wooplr

SHOPAHOLIC SPOTTED

wooplr.com

so many shoppers, find out how we got 'em.

SHOPPING & WOMENWomen love to shop. But, what do they love even more?

1Sharing that happiness by telling their friends about it

2Getting compliments on their purchases

3Finding out what others are buying and where they are buying it from?

fact

findin

g

HOW DOES WOOPLRMAKE IT HAPPEN?

Gives shoppers a way to experience that joy & sociability of shopping 1

Easy way to show off their shopping finds in fashion, décor & food

2

They can follow other shoppers whose tastes match theirs

3

WHAT WE DID TOREACH OUT TOTHE WOMEN SHOPPERS

THE SHOPAHOLIC SPOTTED CAMPAIGN

venue

THE

SUNDAYSOUL

SANTETemple Tree Resort, Bangalore

Lots of women shoppers flock to Bangalore’s biggest flea market→

200 stalls selling everything – from cupcakes to shoes, clothes, art, and live music & fashion shows to go with it

→

The perfect setting for our campaign→

campaig

n

partne

r

In the age of Instagram,doing something that creates a real smile on somebody's face is way much cooler than just adding a filter.

THE IDEA A REAL-WORLD

INSTAGRAM EXPERIENCE

…and we did just that!

As shoppers tried out the accessories, They posed

And we snapped their joy with our

Polaroid Instant Camera

instant magic connect

We snapped a memory from their shopping spree which

otherwise is soon forgotten.The polaroid meant they could carry this

memory with them.

Wooplr enables them to do this online.

magicinstant connect

We then told them what Wooplr is about and gave them instant invites.

The shoppers started off by recommending the accessories they had

just bought on Wooplr.com

connectinstant magic

JAINA SPORTS THE CHAIN SHE JUST BOUGHT PRANOVI’S SMILE SAYS IT ALL…

OURTAKEAWAY

womensigned-up

103

120new likes

on our facebook page in 3 days

→ Virality Quotient of facebook post 16.64%

72shopping

recommendationsadded in 3 days

SHOPAHOLIC SPOTTED

WOOPLR.COM

ABOUT WOOPLR

• Shoppers like to share the joy of shopping by sharing what they bought

• And women especially, love to show off their shopping finds

• Wooplr brings back the joy & sociability in shopping by giving shoppers an online platform to share their happiness.

THE SHOPAHOLIC SPOTTED

CAMPAIGN• Wooplr is by invite-only currently

• In order to get the right users on the platform, the Shopaholic Spotted campaign was executed

• Objective: To get women shoppers in the age-group 16 to 40 to sign-up on Wooplr.com

WHEN, WHERE & WHY

WHEN

• October 28th, 2012

WHERE

• The Sunday Soul Sante

• Bangalore’s biggest flea market

WHY

• Close to 15,000 footfalls – mostly women – shopping for fashion & décor products

EXECUTION

• Setup base at the No Strings Attached stall – a jewelry label from Bangalore

• Shoppers were snapped with an instant camera as they tried out the accessories

• The polaroid was given to the shoppers

• The cover of the polaroid snap had the details on Wooplr and their invite link to sign-up

• The just-snapped-shoppers loved the concept and couldn’t wait to upload the photo once they signed up!

RESULTS

• Over 100 women signed-up on Wooplr

• In the following week,

• 72 shopping recommendations added by the new users

• Wooplr’s facebook page received 120 new likes

• The facebook post had a virality quotient of 16.64%

CONTACT

Queries?

Contact

• Praveen Rajaretnam (Co-founder)

• Mobile: 99860 11856

• Email: praveen@wooplr.com

THANK YOU