social media day 24-1-2013: social media policy
Post on 07-Nov-2014
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Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
Social Media Policies#vlsmm
Agenda
• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple
What we know!
Frequency of access
0
1 0
2 0
3 0
4 0
5 0
6 0
7 0
D a ily
W e e k ly
M o nthly
N o a c c o unt
(c) Vanguard Leadership – Oct-Nov 2012
What is bound to happen?
And also this...
SoMePol @ companies
1 in 5 (c) Vanguard Leadership – Oct-Nov 2012
Employee Awareness of the SoMePol
(c) Vanguard Leadership – Oct-Nov 2012
Time for a poll!Who has a social media policy?
Social Media Policy
Your idea of a Social Media Policy?
It can be different
Or even better
And one step further...
These times are over... Mostly
Time for a SoMePol
Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
First, the legal framework…
• No specific social media legislation
• CAO 81 & 34
• “Wet op privacy – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)
Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind
Who contributes to the policy? And Why?
Marketing HR IT Legal Mngt Team Employees Unions
How to create a social media policy?
• Social media policy creation software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.com/policies.php
• Write one your own
How Long Is your SMP?
6%
56%
38%1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012
Social Media Policy/Guidelines35+ areas of interest
W hat content does the SM P focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,632,1
50
10,7
0
10
20
30
40
50
60
SoMe D
efintio
ns
Overv
iew S
oMe
Company S
oMe A
ccounts
Spokesperson R
uls
Emplo
yee Rule
s
Emplo
yee Guid
elines
Respond Chart
Tips &
Tric
ks
Do's & D
on 'ts
Request access
(c) Vanguard Leadership – Oct-Nov 2012
Anatomy of a good policy
Some examples
Key to success
Roll-out
How were they informed?
40%
20%
18%
16%
6% 0%
Not Intranet post Em ail P resentation Training V ideo
Roll-Out van een Sociale Media Policy
Best Practices
More videos on: http://pinterest.com/micvadam/social-media-policy-video-s/
A good alternative!
Start your Social Media Policy Now!
Need or want to discuss more about Social Media Policies!
@MICADAM
/MICADAM
/MICVADAM
MICVADAM
/MICVADAM
+32 47850 41 35
MIC@VANGUARD-LEADERSHIP.BE
/MICADAM
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