social media day 24-1-2013: social media policy
DESCRIPTION
Een social media strategie binnen een bedrijf hoort bij de marketing strategie. Maar aangezien het vooral over conversaties gaat is vaak de vraag wie verantwoordelijk is voor de content, wie mag spreken uit naam van het bedrijf, wie op welke vragen van buitenaf mag antwoorden,... Een social media policy dringt zich op!TRANSCRIPT
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Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
Social Media Policies#vlsmm
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Agenda
• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple
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What we know!
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Frequency of access
0
1 0
2 0
3 0
4 0
5 0
6 0
7 0
D a ily
W e e k ly
M o nthly
N o a c c o unt
(c) Vanguard Leadership – Oct-Nov 2012
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What is bound to happen?
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And also this...
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SoMePol @ companies
1 in 5 (c) Vanguard Leadership – Oct-Nov 2012
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Employee Awareness of the SoMePol
(c) Vanguard Leadership – Oct-Nov 2012
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Time for a poll!Who has a social media policy?
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Social Media Policy
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Your idea of a Social Media Policy?
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It can be different
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Or even better
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And one step further...
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These times are over... Mostly
Time for a SoMePol
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Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
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First, the legal framework…
• No specific social media legislation
• CAO 81 & 34
• “Wet op privacy – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)
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Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind
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Who contributes to the policy? And Why?
Marketing HR IT Legal Mngt Team Employees Unions
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How to create a social media policy?
• Social media policy creation software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.com/policies.php
• Write one your own
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How Long Is your SMP?
6%
56%
38%1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012
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Social Media Policy/Guidelines35+ areas of interest
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W hat content does the SM P focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,632,1
50
10,7
0
10
20
30
40
50
60
SoMe D
efintio
ns
Overv
iew S
oMe
Company S
oMe A
ccounts
Spokesperson R
uls
Emplo
yee Rule
s
Emplo
yee Guid
elines
Respond Chart
Tips &
Tric
ks
Do's & D
on 'ts
Request access
(c) Vanguard Leadership – Oct-Nov 2012
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Anatomy of a good policy
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Some examples
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Key to success
Roll-out
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How were they informed?
40%
20%
18%
16%
6% 0%
Not Intranet post Em ail P resentation Training V ideo
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Roll-Out van een Sociale Media Policy
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Best Practices
More videos on: http://pinterest.com/micvadam/social-media-policy-video-s/
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A good alternative!
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Start your Social Media Policy Now!
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Need or want to discuss more about Social Media Policies!
@MICADAM
/MICADAM
/MICVADAM
MICVADAM
/MICVADAM
+32 47850 41 35
/MICADAM
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