social media design and branding by oyin oludipe
Post on 12-Aug-2015
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OF SOCIAL MEDIA DESIGN & BRANDING
By Oyin Oludipe
Social media is changing the way companies promote themselves. It’s no longer enough to simply have a website.
AS MARKETING EVOLVES
Studies have shown that businesses that utilize social media experience increased exposure to existing and
potential customers, reduced marketing costs, and improved sales.
Trailing the Trend
Image-centric
Traditional text-based
Social Media Design as a Branding Tool
Image is Everything!According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. Psychologically, consumers love imagery and seeing visually appealing things creates positive emotions. Hence, the rationale of social media design.
So What Is Social Media Design?
• Crafting of beautiful and accessible graphics for the purpose of developing social networking sites like Facebook, Twitter etc.
Allure
• The purpose is to spur conversation among fans and followers of a particular brand.
Connect
Inspirational Quote Graphics
Educational Infographics
Conversation Threads
Comments Company Insights
Followers
Components
Benefits• Building online reputation.• Reaching a larger audience.• Creating a community of like-minded, engaged
participants.
Key Imperatives
A website and logo design for thumbnail or cover photo
Social sharing buttons to
ease content referral by
people
Mobile friendly
interface
Strategy
Develop
Balance (symmetry),
Framing (consistent whitespace),
Contrast (ability to discern between
subject/background)
Engage
Know your audience, rule of
thirds, colour theory, hierarchy
in layout and proper
typography pairings
Connect
Legibility and proper, relevant imagery are two
important things.
With the correct social
media design, a website
can instantly increase its
traffic resulting in a large
boost in sales or
enquiries…
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