social media for business owners abite 2010

Social Media for Business Owners

Attract, Engage & Retain

Presenter: Anup Batra

Why use social media to attract customers?

• The average Australian spends more time on Facebook than watching TV

• Social media has the unique ability of delivering targeted messages to specific audiences

• Using social media, we can create a buzz about our brand

www.SearchEngineRankings.com.au

Growth of social media

Popular social media

Social Media Strategy

• Who are your target audience?

• What appeals to them/excites them?

• Where do they spend maximum amount of time online?

• How does your social media strategy integrate with your overall marketing strategy?

www.SearchEngineRankings.com.au

Types of Social Media

• Blogs

• Forums

• Facebook

• Twitter

• Bookmarking

• Micro Communities

www.SearchEngineRankings.com.au

Golden Rules for Blogging

• What do your audience value?

• Thought provoking, humorous, intellectually stimulating, controversial?

• Opinionated or objective?

• Design influences visitor experience

www.SearchEngineRankings.com.au

Golden rules for Blogging..

• Make them part of the experience

• Link your Blog to Facebook and Twitter

• RSS Feeds

• Make your blog visible in the blogosphere

• Make your blog a link magnet

www.SearchEngineRankings.com.au

Case Study

19K + Fans/Likes

How to make your Blog Sell

• Make your blog popular with the right audience

• Give them a reason to keep coming back to your blog

• Have appropriate offers & call to action on your blog

• Optimise your Blogposts

www.SearchEngineRankings.com.au

Forums

• A feeling of community

• Word of Mouth on steroids

• Forums & Search

www.SearchEngineRankings.com.au

Facebook

• Buy,sell and trade with the facebook community using apps.facebook.com/marketplace/

• Create a facebook business page www.facebook.com/pages/create.php

• Invite your contacts to join your facebook page

www.SearchEngineRankings.com.au

Grow your presence

• Run competitions or specials on your facebook page

• Create a sense of mystery about your page

• Add interesting applications to stimulate interest

• Use your other channels of marketing to feed into your facebook page

www.SearchEngineRankings.com.au

Monetise your presence

• Yes, you can sell on facebook!

• Make your facebook friends/fans feel special by making them ‘facebook only offers’

www.SearchEngineRankings.com.au

Q&A

Phone: 1300 766 665

anup@SearchEngineRankings.com.au

Twitter.com/seo_secrets

Stand:

15WWW.SEARCHENGINERANKING

S.COM.AU

Sydney

Melbourne