social media for business: what to watch for in 2017
Post on 16-Apr-2017
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EVOLUTION OF CONTENT CONSUMPTIONHERE, NOW AND SOON TO BE GONE
RISE OF THE 0 INTERFACESOCIAL VIDEO WIN
MESSENGER TAKEOVERRISE OF THE CHATBOT
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MORE IMPORTANT THAN EVER FOR ADVERTISERS TO PRIORITISE AUTHENTIC
CONTENT RATHER THAN REWARDING SENSATIONALISED CLICKBAIT CONTENT.
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« There is a 12-year-old with a smartphone who will post a video of her dog that’s going to get
more views than whatever project you’re working on
and it’s going to be heartbreaking, but that’s
the bar we have. » ~Alexis Ohanian, Reddit
Co-Founder
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CEASELESS CONNECTIVITYFEEDS OVERCLUTTERED
8-SECOND ATTENTION SPANCONTENT BY BITS
TIME MAXIMIZATIONMAXIMAL VALUE
EXTRACTION
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IMMERSIVE ENGAGEMENT > FLAT ENGAGEMENT > REACH > FOLLOWERS/LIKES
(100% ORGANIC REACH)UNTIL 2012
100% to <3%2012-2016
SCREENS-WEARABLESTODAY
MIXED REALITIES (VR/AR)SOONER THAN YOU THINK
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NOT STORYTELLING, STORYLIVINGUNFILTERED COMMUNICATION
LIVE, THE POWER OF NOWBEYOND CONTENT, CONVERSATION
CONTEXT IS EVERYTHING
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MESSENGERS WILL OVERTAKE SOCIAL NETWORKS TO BECOME
THE WORLD'S MOST ACTIVE SOCIAL PLATFORMS WITHIN THE
NEXT 18 MONTHS.
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SEND MONEY TO FRIENDS
PAY MUNICIPAL CHARGES & FINES
ORDER A TAXIPAY FOR
PURCHASESRENEW THEIR
PASSPORTBOOK MEDICAL APPOINTMENTS
ORDER FOOD DELIVERY
READ WEB ARTICLES & NEWS
DONATE TO CHARITY
PLAY GAMES
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