social media for customer acquisition
Post on 12-Nov-2014
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Social Media for Customer Acquisition
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Today’s Session
■ Why care about Social Media? ■ Opportunity of Social Media for Customer Acquisition ■ Leveraging Facebook Advertising ■ Creating Facebook Advertising Strategy
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Platform Global India Facebook
No of Users (Million)
1000+ 60+
500+ 20+
200+ 15+
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Time Has Not Changed
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You were expected to have a Website.
You were expected to have a Blog.
You are expected to have a Facebook
Page.
Hits (2000) > Likes (2010)
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# of Fans: Currency for Success!
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Quiz Time!
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Facebook Edge Rank
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Customer Acquisition
Influence Lead Sale
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“Only 20% of marketing budgets are typically spent on retention.
Yet, in many cases, 75% of revenues comes from existing
customers.” Source: Flip the Funnel
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Influence
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Tweet 2 Order
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Company Page
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Leads
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Apps + Contest
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Reveal the Name Contest 1. 150,000 people
participated 2. 35,000+ requests for Test
Drives 3. 8000 Cars booked in 10
days
Car Launch
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Sale
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Facebook Ads
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Facebook Posts
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25% Online Revenue through Facebook
facebook.com/Chumbak
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30x ROI on FB Ads: 10k+ Tickets Sold
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Over 20% All Sales through Facebook
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Tweet 2 Order Tweet to Order
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Facebook Advertising
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Google Adwords vs Facebook Ads
■ Adwords: intent => higher conversion ■ Facebook: targeting + cost effective ■ Facebook: Early mover advantage
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Opportunity of Targeting on Facebook
■ Age ■ Location ■ Gender ■ Interest ■ Email, Phone or Userid ■ Relationship Status ■ Social Connection on Facebook ■ Occupation ■ Education
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Interest Targeting on Facebook
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Retargeting on Facebook
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Email/Phone/Id Targeting on Facebook
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Facebook Ads
Some Facebook Page
FB User
Your Ad
Promote Facebook Page, Event or
Application
To your Website for Lead Generation & Sales
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Optimizing Ads for Success!
Advertiser A Advertiser B Impressions 100 100
Clicks 2 5 CPC (Rs) 10 5
Yield (Rs) 20 25 CTR (%) 2 5
CTR is the Key | 0.1% is Good CTR
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http://pages.digitalvidya.com/lead-generation-and-sales
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Time to create your Facebook Advertising Strategy!
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Leverage Digital Marketing for Revenue Growth? Our Training is a click away!
www.digitalvidya.com
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