social media for employers seminar

Social Media for Employers Seminar

hosted by Central Oklahoma Workforce Investment Board (COWIB)

November 2011

Social Media News …“Companies like Wells Fargo, Microsoft, and IBM are embracing both video and social media”

“More than 85% of the ad agencies surveyed said spending was most commonly shifting from other types of display advertising to online video”

“85% of Recruiters go to LinkedIn before anywhere else to find talent.”

“57% of Job Seekers are on YouTube. Who Are They. Adults aged 25-54 who are actively using the online space for employment opportunities. ”

“Nearly 23% of online time is spent on social networks”

“80% of all Americans use a social network”

“Approximately 40% of social media users access their accounts with mobile devices”

“91% of online American Adults (129 million) access social media each month”

“62% of adult Internet users watch videos on video sharing sites”

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Chart 3 - Consumers

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Chart 9 - Consumers

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Chart 11 - Consumers

Good-to-know TermsPush Marketing (Traditional) also referred to as “Interruption Marketing”

Pull Marketing (Social Media Marketing) also referred to as “Inbound Marketing”

Connected Marketing also referred to as “Marketing Channels Optimization”

Hyperconnected “Constantly Plugged In”

Common Goals of Social Media

Relationship Building

Brand Building

Employee Recruiting

Company Promotions

Market Research

The Four Pillarsof Social Media

Read, Observe and Learn

Create, Practice and Observe

Share and Add-value

Discuss and Build Relationships

The 80 – 20 Rulefor Social Media

80% Interacting

20% Promoting

Recommended Planfor Social Media

Start small but allow room to grow

Follow a proven planning model and establish a support team

Closely interview “Social Media Experts” if outsourcing processes

“POST” Planning Model Example

People – Identify your Target Markets

Objectives – Select a Common Goal

Strategy – The 4 C’s of Participation

Technology – Select Channels

POST Planning Model Credits (Forrester Research, Inc.)

The 4 C’s of Participation

Content Creation – Blogs, Videos, E-Books …

Content Sharing – Twitter, SlideShare …

Connections – Facebook, LinkedIn …

Community Building – Facebook pages, Facebook Groups, LinkedIn Groups …

Social Media for Employers Seminar

Questions & Answers

Social Media for Employers Seminar

Please contact COWIB Professional Services at (405) 622-2028 for presentation content & charts

reference links or for additional information. Thank you for your time.