social media-for-manufacturing

Social Media

Creating value for the Manufacturing organization

Beyond the Hype

The Three Golden Gotta-Do’s

• Real Estate• Policy• Monitoring

So What?

• Social and Search• The Blog is Pivotal• Digital Footprint

Less FormalMore OpinionFrequentAllow for commentary

• 140 character limit• Can link to other material• #Hastags• Twitter Chat

• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan

Twitter: @ricdragon

Process

• Monitor• Measuring Against Benchmarks• Improve

The Cycle

Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | dragon@dragonsearch.netTwitter: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-

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