social media for marketing and beyond (short)

social media

Marie StillMarketing Director | MRIS

Nobody likes to be sold to, but everyone likes to buy

it’s all about talking

with your consumers not at them

“social media is like

word of mouth, on steroids” Marta Kagan| @MZKagan

But social media is so much more than just a marketing channel…

listen & learnprovide customer supportnetworkestablish thought leadershipcustomer loyalty & retention

listen:RSS FeedsGoogle AlertsSocialmentionHootSuite Tweetdeck

Great, I get why I should use social media, and what I can do using social media, but what now?

set marketing goalsplanjump inanalyze & optimize

track & analyze:Bit.lycli.gsZi.maTwurl.nlBudurl.com

converse:LinkedInTwitterFacebook

Do: Have conversations, track your Tweets, create lists

Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale

Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck

Wanna learn more?http://mashable.com/guidebook/twitter/

If Facebook were a country, it would be the

Third LargestIn the world

friendslikers customization

Wanna learn more?http://mashable.com/guidebook/facebook/

share:flickrBloggingYoutube

Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog

Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)

Check out:Activerain.com, Word Press, Page.ly, Stillisms.com

@MRIS_marie | Stillisms.com | marie.still@mris.net