social media for marketing and beyond (short)

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social media Marie Still Marketing Director | MRIS

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Page 1: Social Media for Marketing and Beyond (short)

social media

Marie StillMarketing Director | MRIS

Page 2: Social Media for Marketing and Beyond (short)

Nobody likes to be sold to, but everyone likes to buy

Page 3: Social Media for Marketing and Beyond (short)

it’s all about talking

with your consumers not at them

Page 4: Social Media for Marketing and Beyond (short)

“social media is like

word of mouth, on steroids” Marta Kagan| @MZKagan

Page 5: Social Media for Marketing and Beyond (short)

But social media is so much more than just a marketing channel…

Page 6: Social Media for Marketing and Beyond (short)

listen & learnprovide customer supportnetworkestablish thought leadershipcustomer loyalty & retention

Page 7: Social Media for Marketing and Beyond (short)

listen:RSS FeedsGoogle AlertsSocialmentionHootSuite Tweetdeck

Page 8: Social Media for Marketing and Beyond (short)

Great, I get why I should use social media, and what I can do using social media, but what now?

Page 9: Social Media for Marketing and Beyond (short)

set marketing goalsplanjump inanalyze & optimize

Page 10: Social Media for Marketing and Beyond (short)

track & analyze:Bit.lycli.gsZi.maTwurl.nlBudurl.com

Page 11: Social Media for Marketing and Beyond (short)

converse:LinkedInTwitterFacebook

Page 12: Social Media for Marketing and Beyond (short)

Do: Have conversations, track your Tweets, create lists

Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale

Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck

Wanna learn more?http://mashable.com/guidebook/twitter/

Page 13: Social Media for Marketing and Beyond (short)

If Facebook were a country, it would be the

Third LargestIn the world

friendslikers customization

Wanna learn more?http://mashable.com/guidebook/facebook/

Page 14: Social Media for Marketing and Beyond (short)

share:flickrBloggingYoutube

Page 15: Social Media for Marketing and Beyond (short)

Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog

Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)

Check out:Activerain.com, Word Press, Page.ly, Stillisms.com

Page 16: Social Media for Marketing and Beyond (short)

@MRIS_marie | Stillisms.com | [email protected]