social media for restaurants and lodging

Social Media for theRestaurant and Lodging Industries

“If you don't step up to the plate and start servicing your stakeholders using social media, chances are someone else will.”

--John Sullivan, writing in ERE.net

Social Media Statistics

• Facebook - 400 million users /100 million added in 9 months

• Twitter - 75 Million users / 50 million tweets a day

• Linkedin - 60 million users

• YouTube - served over 32.4 billion videos a month in the USA

• Yelp - #51 most trafficked site in the US

Social Media Statistics

54% connect with a brand

46% said something good

60% of people on Facebook and 79% on Twitter are more likely to recommend a brand after becoming a fan or follower.

51% more likely to purchase products from brands they follow on Facebook

23% said something negative

67% more likely to purchase products from brands they follow on Twitter

Case Studies

TRAPS & TIPS

TRAP: being informational

TIP: be relational

TRAP: creating content on the fly

TIP: plan ahead / create content offline

TRAP: social media time suck.

TIP: use management tools.

Questions?

Social Media for theRestaurant and Lodging Industries

Mike Craneymike@ewbullock.comwww.ewbullock.com

facebook.com/mike.craney

twitter.com/CraneyMC