social media ilinc user con

Using Social Media to CreateDeeper Connection,Conversation, and Community

John Jantsch - #dtmilincwww.ducttapemarketing.com

Definition of Social Media

. . . marketing using conversations to create and co-create value.

What’s changed?

Internet Research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services.

~ Kelsey Group

+ Search+ Mobility

Social media strategy

“can you approach new media with

old thinking?”

Social media strategy

“can you approach new media with

old thinking?”

connection objectives

ideal interaction

total integration

Social media strategy

“you can’t approach new media with

old thinking”

Social media strategy

“you can’t approach new media with

old thinking”

content

content

context

context

connection

connection

community

community

community

what are you missing?

73% of online users read a blog

57% join social networks

45% have started a blog

83% have viewed a video online

39% subscribe to RSS feeds

36% think more positively about companies that have blogs Source: Universal McCann Wave3 research into social media

hub and spoke

hierarchy

plug in the tools

bloggingpodcast

RSS

social bookmarksocial search

social networkstwitter

sm policy

hr function

• Guidelines for Interaction About Our Company on the Internet• Confidential Information Component of the Blogging Policy• Respect and Privacy Rights Components of the Blogging Policy• Competition Component of the Blogging Policy• Your Legal Liability Component of the Blogging Policy• Media Contact Component of the Blogging Policy

blogging

why blog?

Content Interaction Networking Community Search

blogging in 3 steps1) Listen – bloglines.com2) Join3) Engage

blogging best practices

Read blogsPost oftenUse keywords in titlesNetworkEncourage communityLink out

podcasting

RSS

RSSRead and researchRepurposeAutomateCreate contentFilter and aggregatePersonalizeReach farther

RSS

Tools•Google reader

RSS

Tools•Google calendar•Feedburner

Bonus: Jott

RSS

Tools•del.icio.us•tagging•Feedburner

Social news/bookmarkDigg, Reddit, StumbleUpon, del.icio.us, Mixx, Small Business Brief, Sphinn, Yahoo Answers

Social news/bookmark

Tools•Del.icio.us•Traffic•Content•Trends•Automate

Bonus: Slideshare

Tools•StumbleUpon•Traffic•Links•Toolbar•Rewards first

Social networks

Social networks

LinkedIn

• Find and be found• Hire• Q and A• Recommend

Social networks

Facebook• Profile• Friends• Groups• Pages• Events• Applications

Social networks

YouTube• Video

Tools• Judy’s book• Insider pages• Yelp• Local.com• Local links

Social search

twitter

twitterease

•@ducttape• RT• DM• Follow• #hashtag

twitter objectives

• customer service• feedback• connections• links and traffic• viral content• crowd wisdom• virtual dump

listen

listen

connect

Duct Tape Resourceshttp://smallbusiness.officelive.com/socialmedia

Let’s Talk – Social Media for Small Business

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