social media in financial services supriya sharma you tube

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Leveraging Video in a Social context

Google / YouTubeSupriya Sharma

ssharma@google.com

4,700,000,000ONLINE VIDEO STREAMS PER MONTH

Source: comScore Video Metrix, April 2009

Mary Meeker 2009 – Comscore global, 08/09

Huge rise in time spent on YouTube Worldwide2nd biggest site in minutes. 3rd biggest in terms of audience.

Source: ‘Did you know 4.0’ video. XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler

20 hrs of video uploaded every minuteSo how much is that exactly, put in context?

Video

Using YouTube

Top 5 tips on leveraging Video for Financial Service brands

Understand the environment, get started, and innovate!

1. Upload content. Tag it. Make it relevant.

2. Give your brand a home. Promote it.

3. Don’t be afraid of feedback.

4. Understand your audience. Test your creative.

5. Utilize the API. It’s free!

Tip # 1

Upload it. Tag it. Make it relevant.

Upload all your video assets

CommentaryTestimonialsHow toProduct ReviewsTV ads

Tag it right : Be found in the masses

Make content relevant The lines between content and creative blur

Tip # 2

Give your brand a home.

Promote it.

Give your brand a home : Brand Channel

Promote your channel: Promoted Videos

Tip # 3

Don’t be afraid of feedback.

Don’t be afraid of feedback

Let them interact with your brand, and learn from it.

Tip # 4

Understand your audience.

Test your creative.

Understand your audience. Test your creative.

YouTube Insight, and YouTube Insights for Audiences

• YouTube Insight gives you in depth data about how popular your videos are, who’s watching, where and how they got there

• Insights for Audiences provides a window into your specific interest group: who they are, what they watch, search for, and where they are concentrated.

Tip # 5

Use the YouTube API. It’s Free!

Utilize the YouTube API: It’s Free!

Remember to have fun! Experiment. Innovate.

It’s your story

And their story

Thank you

New to YouTube

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Promoted Videos Pre Roll Ads

Discover Videos by Entering Keywords

Watch Videos and Click on Related Videos

Discover Videos on the Google Content Network

Channel 4 Deal

Mass reach on our partner watch pages

Shows Pre Roll Ads on Google Video Network

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