social media in libraries

Social Media in LibrariesSocial Media in Libraries

Marianne van der HeijdenMarianne van der Heijden

Elisad Meeting October 7, 2010Elisad Meeting October 7, 2010

ContentContent

► WhatWhat► WhyWhy► HowHow► FutureFuture

The Conversation Prism: The Art of Listening, Learning and Sharing

/

What are Social MediaWhat are Social Media

► Tools for communication, collaboration and Tools for communication, collaboration and community buildingcommunity building

► Media in Social NetworksMedia in Social Networks

► Web 2.0 Web 2.0 ► It is all about interactionIt is all about interaction

Web 2.0 Web 2.0

New World of WorkNew World of Work

Integration of private & professionalIntegration of private & professional

But for now: 3 levelsBut for now: 3 levels- Private (home, personal)Private (home, personal)- Professional(amon librarians, collegues)Professional(amon librarians, collegues)- Public (you as a library to the public/users)Public (you as a library to the public/users)

Forrester Europeans on SMForrester Europeans on SM

What do you know of SM?What do you know of SM?

► Are you a Social Media ExpertAre you a Social Media Expert► TMG Social Media QuizTMG Social Media Quiz

What do YOU do with SM? What do YOU do with SM?

► PrivatePrivate: chat with your children: chat with your children► Or….Or….

What do YOU do with SM?What do YOU do with SM?

► ProfessionalProfessional: As Librarians to keep yourself : As Librarians to keep yourself up to date with the possibilities and tools: up to date with the possibilities and tools: interact in networks like Ning (Library2.0)interact in networks like Ning (Library2.0)

► Or…Or…

What do YOU do with SM?What do YOU do with SM?

► PublicPublic: With Library Users to keep them up : With Library Users to keep them up to date with what you as a library offer: to date with what you as a library offer: show yourself in a Facebookpageshow yourself in a Facebookpage

► OR ….OR ….

EBSCO’s Survey EBSCO’s Survey Social Media Use in LibrariesSocial Media Use in Libraries

Why bother?Why bother? ““Social Media is a logical extension of what we Social Media is a logical extension of what we

have been doing for centuries”have been doing for centuries”

► Why Social Media / Lesley bradshawWhy Social Media / Lesley bradshaw ““One of the key components in successful social One of the key components in successful social

media marketing implementation is building media marketing implementation is building "social authority“”."social authority“”.

► Social Media in WikipediaSocial Media in Wikipedia ““There’s no controlling what is said about your There’s no controlling what is said about your

library anymore, but you can influence the library anymore, but you can influence the message that comes across “”message that comes across “”

► Why in Libraries /Andrew BurkhardtWhy in Libraries /Andrew Burkhardt

Using Social MediaUsing Social Media

► To communicate with your usersTo communicate with your users► Respond to feedbackRespond to feedback► Marketing your libraryMarketing your library► Understand your usersUnderstand your users

EBSCO’s Survey Social media EBSCO’s Survey Social media use in Librariesuse in Libraries

► Goals for use: Goals for use: visibility, image, visibility, image, collaboration, collaboration, content, new users, content, new users, press releases, press releases, quick info, quick info, understand users, understand users, trainingtraining

Social Media, Libraries, and Web 2.0:Social Media, Libraries, and Web 2.0:American Libraries 2009American Libraries 2009

Different tools different usesDifferent tools different uses

► Blogs/Microblogs to message news and ideasBlogs/Microblogs to message news and ideas► Wiki for background informationWiki for background information► Social Bookmarks for linking online resourcesSocial Bookmarks for linking online resources► Social Networks to profile, communitybuildingSocial Networks to profile, communitybuilding► Sharing files, documents, photo’s, slides Sharing files, documents, photo’s, slides ► RSS to alert /IM for direct contact /PodcastsRSS to alert /IM for direct contact /Podcasts► Mobile app for use Mobile app for use ► Gaming, Virtual worldsGaming, Virtual worlds

Blogs Blogs

► Write a weblog for Write a weblog for your users to your users to inform them of inform them of news and get news and get feedbackfeedback

► Use Twitter for Use Twitter for instant breaking instant breaking newsnews

WikisWikis• Easy Web publishingEasy Web publishing• No HTML requiredNo HTML required• Collaborative online Collaborative online

spacesspaces• Use for:Use for:

– Team projectTeam project– Knowledge baseKnowledge base– Remote collaborationRemote collaboration– FAQFAQ– Course instructionCourse instruction– EncyclopediaEncyclopedia– IntranetIntranet

Social bookmarksSocial bookmarks

– Resource collectionsResource collections– Subject guidesSubject guides– Reading listsReading lists

– Saving articles Connotea (Nature), 2Collab Saving articles Connotea (Nature), 2Collab (Elsevier), Medeley, ResearchGate(Elsevier), Medeley, ResearchGate

MashupMashup► Mix all the media into 1 or more sitesMix all the media into 1 or more sites

PeacePalace Library HomepagePeacePalace Library Homepage

Social Networks ProfileSocial Networks Profile

► Facebook PageFacebook Page

Social Networks Groups Social Networks Groups also scientific like Nature Networkalso scientific like Nature Network

Social Network ActionSocial Network Action

Sharing files, documents, Sharing files, documents, photo’s, slidesphoto’s, slides

► Flickr.com for Flickr.com for photosharingphotosharing Public are Public are

requested to tag – requested to tag – FoksonomyFoksonomy

► Youtube.com for Youtube.com for library instruction / library instruction / annoucementsannoucements

RSS to alertRSS to alert

► Add a RSS tool to your catalogue, for people to keep up Add a RSS tool to your catalogue, for people to keep up with acquisitionswith acquisitions

► Help you users with RSS feeds like eTOCs (Nature)Help you users with RSS feeds like eTOCs (Nature)

IM for direct contactIM for direct contact

Podcast/VodcastPodcast/Vodcast

HowHow

► ““It is much more important to talk about It is much more important to talk about how the tool will benefit patrons than talk how the tool will benefit patrons than talk about the tool itself”about the tool itself”

Meredith Farkas Meredith Farkas

What will work for your libraryWhat will work for your library

► Know your usersKnow your users► Support Research with live online referenceSupport Research with live online reference► Keep connectedKeep connected► You are a library not ‘a friend’You are a library not ‘a friend’

FutureFuture

► The future is mobile, mashableThe future is mobile, mashable► Shifting print and read paradigms (e-books, Shifting print and read paradigms (e-books,

e-readers, linked data)e-readers, linked data)► The need for marketing and promotion:The need for marketing and promotion:

Emerging TechnologiesEmerging Technologies

► Practical Web 2.0, Technologies, Practical Web 2.0, Technologies, Supporting Research, Social Networks and Supporting Research, Social Networks and Mash-ups, Mobile Technologies, New Mash-ups, Mobile Technologies, New Literacies, and the Semantic Web. Literacies, and the Semantic Web.

TipsTips

Be active: brand yourself / your libraryBe active: brand yourself / your library Be open: permit comments/ feedback / Be open: permit comments/ feedback /

taggingtagging Be social: show your clients that you are Be social: show your clients that you are

there / interact, respondthere / interact, respond Be polite and aware: there is no more Be polite and aware: there is no more

privacyprivacy► Outreach: go where your customers areOutreach: go where your customers are

How to startHow to start

► Make a social media Make a social media marketing planmarketing plan

► Enhance your personal Enhance your personal web 2.0 skillsweb 2.0 skills 23 things (H. 23 things (H.

Blowers)Blowers)

ResourcesResources

► 20072007► Social Software in Social Software in

Libraries Libraries ► Meredith FarkasMeredith Farkas

► 20102010► Social Media Mastery Social Media Mastery

KitKit► Anna Laura BrownAnna Laura Brown

ResourcesResources

► Social Software in Social Software in Academic LibraryAcademic Library

► Ellyssa KroskiEllyssa Kroski

► List of Social Media List of Social Media and Social and Social Networking SitesNetworking Sites

► TraffikdTraffikd

ResourcesResources

► Handbuch Handbuch Bibliothek 2.0 Bibliothek 2.0

► Ebsco’s Survey Ebsco’s Survey 20102010

List of websites mentionned: bookmarks List of websites mentionned: bookmarks in Delicious (1): in Delicious (1):

► 2collab :Elsevier ► Academic reference management software for researchers | Mendeley ► Connotea: free online reference management for clinicians and scientists :Nature ► Coordinating a social media presence for the library : Sarah Houghton-Jan presentation ► Ebsco's Survey results Social Media in Libraries :(in Dutch) ► Ecobibl Marianne Presentations ► emtacl10: emerging technologies in academic libraries ► European Social Media :Presentation Forrester Groundwell 'we are social' ► Facebook | Librarians and Facebook ► Facebook | NIOO Library ► Facebook | SAVE LOUIS LSU LIBRARIES ELECTRONIC DATABASE ► Flickr: The Library of Congress' Photostream ► Four Reasons Libraries Should be on Social Media | Information Tyrannosaur ► Groundswell Social Technogrpahics Ladder ► Guide to Video Podcasting Laurier Library (Canada) ► Handbuch Bibliothek 2.0 ► Introducing The Conversation Prism ► Learning 2.0 - The Things : Helene Blowers in Learning 2.0 ► Library 2.0 - Librarians and the Internet, Social Media, and Web 2.0 ► library of congres - Flickr: Search ► List of social networking websites - Wikipedia, the free encyclopedia ► Nature - Issue - nature.com science feeds ► Nature Network ► NIOO Library ► NIOO Library bookmarks ► NIOO Library Catalogue

bookmarks in Delicious (2):bookmarks in Delicious (2):► Peace Palace Library (peacepalace) on Twitter ► Podcasts at Dowling College Library ► Scientific Network | ResearchGATE ► Social media - Wikipedia, the free encyclopedia ► Social Media for libraries :Video from Lynn McGormick ► Social Media Quiz ► Social Media Quiz: Test Your Knowledge - Undercurrents ► Social Media usage in libraries in Europe - survey findings :Ebsco ► Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations

and to Attract new Users - Second Survey November 2009 ► Social networking librarian :Anna Laure Brown ► Social Software In Academic Libraries :Presentation Ellyssa Kroski ► Social Software in Libraries ► Traffikd » List of Social Media and Social Networking Sites ► Upload & Share PowerPoint presentations and documents ► Welcome to Flickr - Photo Sharing ► Welcome to the Peace Palace Library ► What Is Web 2.0 - O'Reilly Media ► Why Social Media :Presentation Leslie Bradshaw ► YouTube - A Librarian's 2.0 Manifesto ► YouTube - Broadcast Yourself. ► YouTube - Cochrane Library Tutorial

Thank you!Thank you!

► This presentation on Slideshare:This presentation on Slideshare: Slideshare.net/mheydenSlideshare.net/mheyden

► Contact me via SM or simply by mail:Contact me via SM or simply by mail:

M.vanderHeijden@nioo.knaw.nlM.vanderHeijden@nioo.knaw.nl