social media infrastructure

Social Media InfrastructureCan social media make your website rank higher?

Agenda

• Introduction – Chad H. Pollitt

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Agenda

• Introduction – Chad H. Pollitt• About Kuno Creative

Agenda

• Introduction – Chad H. Pollitt• About Kuno Creative • Social Media Infrastructures

– Building Blocks: SEO, Keyword Themes & Social Media

Agenda

– Social Media Infrastructure (What, Why & How)

Agenda

– Choosing the Right Social Media Platforms Chad H. Pollitt

Director of Social Media & Search Marketing

Kuno Creative @CPollittIU

LinkedIn.com/in/seofortwayne

Agenda

– Choosing the Right Social Media Platforms

– Social Media Rules of EngagementChad H. Pollitt

Director of Social Media & Search Marketing

Kuno Creative @CPollittIU

LinkedIn.com/in/seofortwayne

Agenda

– Choosing the Right Social Media Platforms

– Social Media Rules of Engagement

• Questions & Answers

About Kuno Creative

Marketing Company since 2000

• Branding & PR• Marketing Strategy• Print• Outdoor• Direct Mail• Website Development• Internet Marketing

About Kuno Creative

Inbound Marketing Services

• Creating Great Content• SEO• Social Media

• Monitoring • Engagement• Marketing

• PPC, SEM• Email Marketing• Lead Nurturing• HubSpot Certified Partner

Social Media Infrastructure

Make your Social Media platforms work together

Push & Pull Content

Building Blocks: SEO

PROGRAMMING

ON-PAGEFACTORS

PROGRAMMING

ON-PAGEFACTORS

PROGRAMMING OFF-PAGE FACTORS

ON-PAGEFACTORS

PROGRAMMING OFF-PAGE FACTORS

KEYWORDS

Content is King

Backlinks are Queen

A.B.O.Always Be Optimizing

Building Blocks: Keyword Themes

On-page factors

Off-page factors / Backlinks

Create a “Keyword Neighborhood”

Building Blocks: Social Media

Web 2.0 Observations & Trends

People only go to the web for two reasons: to solve a problem or to be entertained – quickly.

Social Media is Personal by its very nature

Social Media is Personal by its very nature Social Media Conversion is in it’s infancy

Social Media is Personal by its very nature Social Media Conversion is in it’s infancy Successful people are acting more like

companies and successful companies are acting more like people.

Social Media is Personal by its very nature Social Media Conversion is in it’s infancy Successful people are acting more like

companies and successful companies are acting more like people.

Digital Natives vs. Digital Immigrants

Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.

1. Avoids the Silo Syndrome

1. Avoids the Silo Syndrome2. SEO

Grab as many organic positions as possible

Grab as many organic positions as possible3. Saves Time/Creates Efficiency

Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice

Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice5. Generate Website Referral Traffic

Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice5. Generate Website Referral Traffic6. 3 C’s

Consistency Clarity Congruency

7 Out of 10 Organic

Results on the 1st

Page of Google

Platform Optimization

for Highly Competitive Keywords

How to build

Keyword Workshop / Research

How to build

Keyword Workshop / Research RSS - Real Simple Syndication

Push & Pull content between platforms

How to build

Gather your digital assets

How to build

Gather your digital assets Video

How to build

Gather your digital assets Video Pictures / Graphics

How to build

Gather your digital assets Video Pictures / Graphics Music / Audio

How to build

Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files

How to build

Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files Press Releases

How to build

Blogging is the Push-Foundation of the Infrastructure

How to build

Blogging is the Push-Foundation of the Infrastructure

Infrastructure configurations are almost limitless

How to build

Push Content onto Popular Social Media Platforms

How to build

Pull Content into your Infrastructure

How to build

Pull Conversion Platforms into your Infrastructure

How to build – Things to consider

Widgets / Apps / Embeds

How to build – Things to consider TwitterFeed.com, HubSpot, Feed Aggregators

and Distributors

Social Media Management & Tracking Tools

No Follow Links

No Problem! There are NO nofollow tags inside RSS

feeds.

Duplicate Content Comments from Google• Duplicate content on a site is not grounds for

action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

Duplicate Content Comments from Google• Duplicate content on a site is not grounds for

action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”

Choosing the Right Social Media Platforms

Any website or social media platform that can receive or send RSS feeds can be used.

Any website or social media platform that gives you the ability to create a link or add a widget can be used.

1. Indentify target demographic

1. Indentify target demographic2. Build personas

1. Indentify target demographic2. Build personas3. Examine the demographics of potential

platforms

Identify which platforms accept those digital assets

Social Media Rules of Engagement

E.L.E.E. Principles T.H.A.R.G. Principles

E.L.E.E.

Engage

E.L.E.E.

Engage Listen

E.L.E.E.

Engage Listen Educate

E.L.E.E.

Engage Listen Educate Entertain

T.H.A.R.G.*

Transparency

T.H.A.R.G.*

Transparency Honesty

T.H.A.R.G.*

Transparency Honesty Accountability

T.H.A.R.G.*

Transparency Honesty Accountability Reciprocity

T.H.A.R.G.*

Transparency Honesty Accountability Reciprocity Gratuity

T.H.A.R.G.*

Transparency Honesty Accountability Reciprocity Gratuity

*From The 2009 Tweeters Almanac By Amy Stark - @AmyStark

Review

Building Blocks SEO Keyword Themes Social Media

Review

Social Media Infrastructure What Why How

Review

Choosing the Right Social Media Platforms Social Media Rules of Engagement

Questions & Answers

• Conclusion – Chad H. Pollitt• Free Inbound BluePrint available at

www.kunocreative.com• Follow Kuno on Facebook & Twitter

– Twitter.com/Kuno– Facebook.com/KunoCreative

• Questions

Infrastructure Today!Build Your Social Media

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