simplify360 the social media management saas infrastructure
DESCRIPTION
Simplify360 enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence.TRANSCRIPT
© 2012 InRev Systems.
Analyze & Act
Social Media Management SaaS Infrastructure
Selected as one of the top innovative product companies at Microsoft Techspark 2010.
Featured On CNBC Young Turks.
© 2012 InRev Systems.
Analyze & Act
Analysis is integral.
Action is the essence.
Listening is only the beginning.
OUR PHILOSOPHY
Simplify360 AnalyticsTM - Best analytics engine for Social Media Management.
Versatile sentiment analyzer, Powerful age & gender demographics identifier
IN SOCIAL MEDIA….
© 2012 InRev Systems.
Analyze & Act
3
TOP 5 USE CASES FOR SOCIAL MEDIA MANAGEMENT
Source: “A Strategy for Managing Social Media Proliferation,” Altimeter Group (January 5, 2012)
Case #1:
Intense Response
Case #2:
Social Broadcasting
Case #3:
Platform Campaign Marketing
Case #4:
Distributed Brand Presence
Case #5:
Tailored Service & Support
INDUSTRY TRENDS
© 2012 InRev Systems.
Analyze & Act
CUSTOMER - EVOLUTION CUSTOMER SUPPORT >>>>> CUSTOMER EXPERIENCE
Chess Media Group
© 2012 InRev Systems.
Analyze & Act
USE CASES FOR SOCIAL CRM OUR ALIGNMENT
© 2012 InRev Systems.
Analyze & Act
SIMPLIFY360 - KEY APPLICATION AREAS USE CASES
Brand Monitoring – Enterprises and Agencies
Customer Acquisition and Retention- Enterprises, SMBs
Customer Support - Enterprises and Customer Support Providers
Social Media Command Centers – Enterprises
Research and Analytics – Research Firms
Online Reputation Management – Enterprises, SMBs
Functional Solutions- Enterprises, SMBs
Human Resources
Investor Relations
CRM Integration
Marketing
© 2012 InRev Systems.
Analyze & Act
Integrated Engagement Console With
Brand Monitoring
Campaign Management
Channel Analytics
CRM & Workflow
SIMPLIF360 - KEY INFRASTRUCTURE ELEMENTS
© 2012 InRev Systems.
Analyze & Act
Powerful Buzz Filters
Automated Message Tagging
Audience Intelligence
Automated Sentiment Classifier
Competitor Benchmarking
BRAND MONITORING
KEY FEATURES
Beyond The Basics
Data Sheet & Screen Shots
© 2012 InRev Systems.
Analyze & Act
Automated Publishing to Profiles
Powerful Clickstream Analytics
Intuitive Calendar View
Unified Campaign Tracking Dashboard
Automated Alerts
CAMPAIGN MANAGEMENT
KEY FEATURES
Beyond The Basics
Data Sheet & Screen Shots
© 2012 InRev Systems.
Analyze & Act
Simplify360 AnalyticsTM Engine
In-depth Response Analysis
Engagement and Influencer Scores
Advanced Demographic Insights
Social Profile - Competitive Benchmarking
CHANNEL ANALYTICS
KEY FEATURES
Beyond The Basics
Data Sheet & Screen Shots
© 2012 InRev Systems.
Analyze & Act
Comprehensive Engagement Console
Configurable Team Management Workflow
Intuitive Conversation Lifecycle Management
One Click Response Mechanism
Advanced Conversation Filters
WORKFLOW AND ENGAGEMENT
KEY FEATURES
Beyond The Basics
Data Sheet & Screen Shots
© 2012 InRev Systems.
Analyze & Act
ADVERTISING AND MEDIA AGENCIES
SMALL MEDIUM BUSINESSES
ENTERPRISES
RESEARCH AND ANALYTICS PROVIDERS
OUR AUDIENCE
© 2012 InRev Systems.
Analyze & Act
ENTERPRISES
• Command Center Infrastructure
• Social Media Management
• Functional Solutions
• Human Resources
• Investor Relations
• Customer Support
• CRM Integration
• Marketing
OUR OFFERINGS
SMBs • Social Media Management
• Strategic Social Media Marketing Plan
• Weekly/Monthly Social Media Activity
Report
• Competitive Analysis Reporting
AGENCIES
• White Label Solutions
• Flexible Licensing Referrals
• Strategic Social Media Research Reports
• Support Team
• Social Media Analyst
• Technical
RESEARCHERS
• Social Media Management Infrastructure
• API Integrations
• Social Media Research Reports
• Support Team
• Social Media Analyst
• Technical
© 2012 InRev Systems.
Analyze & Act
OUR RESEARCH – SAMPLES
You can find all our research works on our slideshare account. http://slidesha.re/HITff2 [COPY and PASTE this link to view
reports.]
© 2012 InRev Systems.
Analyze & Act
SOCIAL MEDIA MARKETING STRATEGY
SOCIAL PROFILE CREATION
SIMPLIFY 360 IMPLEMENTATION & INTEGRATION
SOCIAL MEDIA AUDIT
COMPETITIVE ANALYSIS
ANALYTICS STRATEGY, CUSTOM RESEARCH & ANALYTICS
BLOG STRATEGY, DESIGN, SETUP AND/OR OPTIMIZATION
COMMUNITY BUILDING STRATEGY DEVELOPMENT
COMMUNITY MONITORING
CUSTOM REPORTS
SUPPORT SERVICES
Custom Menu & Pricing for Each Clients’ Needs with SLAs.
© 2012 InRev Systems.
Analyze & Act
BRAND MANAGEMENT
Dashboard • Most comprehensive dashboard
• Track predefined keywords
• Detailed audience demographics
• Get quick trend snapshots
• Alexa Rank of sites & blog sources
• Clickable drill down functionality
Automated Intelligence • Each message classified as sales, Ads, etc.
• Classification of medium into blogs, twitters etc.
• Identify key brand influencers
• 80% accurate sentiment classifier
• Country, language, gender etc. filtering
Monitoring • 360° brand monitoring
• Brand Influence and Engagement Score
• Key influencers monitoring
• Key competitor tracking
• Monitor Industry trends
• Brand related keyword
Go Back
DATA SHEET
© 2012 InRev Systems.
Analyze & Act
CAMPAIGN MANAGEMENT
DATA SHEET
Publishing • One Dashboard to manage all accounts
• Single click publish to multiple account
• Schedule message with advanced parameters
• Daily, weekly, monthly preset posting facility
• Day wise statistics of posted messages
• Hour by hour impression of content posted
• Know your top 10 content referrer
• Shorten URL on the go
Monitoring • Track overall social update performance
• Individual activity performance tracking
• Intuitive calendar with clickable drill down
• Month wise view of all your schedule
• Quickly review & monitor sent messages
• History of all outgoing messages
Go Back
© 2012 InRev Systems.
Analyze & Act
CHANNEL ANALYTICS
DATA SHEET
Account Analytics • Analyze Twitter, Facebook and Google
analytics at one place
• Engagement & Influence Score
• Account performance analysis
• Major trend in account activities
• Detailed audience demographics
• Geo tagging of audience
• Compare multiple account performance
Content analytics • Intelligent sentiment Analytics of posts
• Real-time content performance tracking
• In-depth Audience feedback reporting
• Detailed Facebook page consumption trend
• Detailed Facebook page Impression trend
• Benchmark against key competitors
• In-depth Demography wise like Age, gender,
location etc. breakup of content
Go Back
© 2012 InRev Systems.
Analyze & Act
WORKFLOW AND ENGAGEMENT
DATA SHEET
Team Management • Create groups & assign users
• Assign roles to each user
• Activity report of each members
• Broacast message to team members
• Share resources within team
Task Management • Specify Task to team members
• One click response to message
• Set priority to task assigned
Go Back
© 2012 InRev Systems.
Analyze & Act
CLIENTS AND VALUE
“Besides, giving quantitative analysis of the brand-buzz on social
media, it goes a step ahead in identifying the key influencer
group and providing a way for one-to-communication with them.
It practically applies micro-targeting in the world of social media
and that too in a very effective manner. True to its word, Simplify
360 provides for a quick set up and a single dashboard for
monitoring brand performance across the web.”
“We have been using Simplify360 analytics for some our client
brands. Simplify360 helps get a better understanding the
community (whether on Facebook or Twitter) and how that
community is engaging with content, which in turn helps to refine
brand content strategy.”
Hareesh Tibrewala - Joint CEO
Anunay Gupta, PhD
Co-founder & COO, Head of Analytics
Agencies | Corporate | Research Companies
© 2012 InRev Systems.
Analyze & Act
Reach us
[email protected] Phone (US) : +1-512-539-0360 Phone (India) : +91 80 40971130
Follow us on Twitter @simplify360 Like us on Facebook facebook.com/simplify360 Follow us on Slideshare Slideshare