what is social media? for casia2104, simplify360
DESCRIPTION
Social media is the way people create, share and exchange information and ideas in virtual communities with the help of web-based applications. Team Oxymoron for Casia 2014 by Simplify 360.TRANSCRIPT
www.simplify360.com
Stage 1
ThePreliminary
Round
Team Name: Oxymoron
Name of first member: Vipul GuptaCollege Name: Department of Business Economics
University of Delhi
Name of second member: K Raju KrishnanCollege Name: Department of Business Economics
University of Delhi
What is Social Media?
wiki
youtube
flickr
slideshare
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madeMEDIA SOCIAL
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instruments of communication like
with added interactivity
as per dictionary definitions
A medium of information that not only gives you
information but also interacts with you.
interactivity
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Traditional media like TV, radio, newspaper is One-Way interaction.
Social Media is Two-Way Interaction…
…which puts the following under its purview
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Social Media has overtaken pornography as the #1 activity on the web.
300,000+ businesses have presence on FB.
73% of the recruiters have successfully hired a candidate through social media in 2012.
You watching this presentation on SLIDESHARE is Social Media.
There are more than 200,000,000 blogs on the internet.
YouTube is the 2nd largest Search Engine in the world.
Social Media and Advertising
This custom message can be of your brand.
1.82 billion users sharing personal
experiencesSocial Media, now, is one of the strategic advertising decisions that a firm has to conform to.
Bad Affects of Social Media
• Health Hazard: Teenagers spend most of their time
online instead of engaging in activities.
• Social media is limiting face-to-face interactions.
• Information overload: leading to reduction in decision quality.
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Protests and Politics
are becoming more
Digital Social&
Consumers don’t want just information or just
entertainment. They want infotainment.
Social media is the way people
create, share and exchange opinions and content
in virtual communities with the help of web applications,
Future of Social Media
Of all web-based traffic will be VIDEO BASED in 2014 (CISCO)
90%
In 2016, online video users are expected to double to
1.6 Busers
Of marketers who use video in their email campaigns reported increased click-through rates55%
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moving towards a video revolution