social media introduction

SOCIAL MEDIA 101:Why all the fuss?

Jodi Sperber, MSW, MPH

June 22, 2010

What we’ll cover

You’re already doing it What makes social media

different Basic principles and types Examples of use Thinking strategically Next steps

What is it NOT?

Same thing, only different

Communication is always evolving Printing press, pony express,

telephone, internet… Social media is the latest, and

perhaps most significant, shift in communication

Does not replace other media Expands the horizon of what was

previously possible

What is different?

One Many

What is different?

Many Many

One Many

Basic Principles

Participation Openness Conversation Community Connectedness

Adapted from http://is.gd/cWWZ9

Type Concept Examples

Blogs

Online journal where posts are arranged in reverse chronological order. Often combines text, pictures, links, video.

Talking Points Memo, Disease Management Care Blog, many newspapers

Content Communities

Place to organize and share content.

YouTube, Flickr, del.icio.us, digg, SlideShare

Forums Online space for open discussion.

Many product and topical interest sites.

Adapted from http://is.gd/cWWZ9

Type Concept Examples

Microblogs A very, very short blog.

Twitter, Yammer

Podcasts

Audio and video recordings, which can be downloaded one by one, or automatically via subscription.

Name your area of interest, and there’s likely a podcast…

Social Networking Service

Online space to build a personal profile and connect with others.

Facebook, MySpace, Twitter

WikisA site that allows users to enter and edit content.

Wikipedia, answers.comAdapted from http://is.gd/cWWZ9

Why is this important?

Dramatic shift in how information is shared

Barriers to participation have been greatly reduced

Anyone has the chance to be heard With free tools and expanding platforms,

creativity beats $$

“Communications tools don't get socially interesting until they get

technologically boring” – Clay Shirky

How is it used?

To host a conversation

To share an experience

http://www.youtube.com/watch?v=5YGc4zOqozo

To show creativity

http://is.gd/cVuLX

To gain support

http://www.youtube.com/watch?v=grVeOqsm2D0

To collaborate

To feel connected

http://is.gd/cVv3o

To engage with stakeholders

http://is.gd/cY8yp

To respond to events

“Google has been working to develop a better map of Haiti through its crowd sourced Map Maker application … encourages users to enhance Google Maps by adding street names, points of interests, and editing driving directions … Google said it had made all of its raw Map Maker data about Haiti available to the United Nations to aid in relief efforts.”1

Maps: http://is.gd/cVuOH1. PC World, 1/14/2010: Google Earth Reveals the Devastation in Haiti http://is.gd/cVuSp

To be a source of information

http://diseasemanagementcareblog.blogspot.com/

Hospitals are increasingly on board

As of June 20, 2010 744 Hospitals total

344 YouTube Channels530 Facebook pages557 Twitter Accounts96 Blogs

Read more: Hospital Social Network List: http://ebennett.org/hsnl/#ixzz0rUopyc2i

Hospitals are increasingly on board

“Though this be madness, yet there is method in 't.”

Amplification&

Speed

This is what makes social media powerful, and what

makes it potentially intimidating

Just as you can promote something, others can

use the same exact channels to do the same.

Photo Credit: Obie Fernandez, via Creative Commons

Credit: Beth Kanter, http://is.gd/cX1Dj

Credit: Beth Kanter, http://is.gd/cX1Dj

http://is.gd/cVxJU

What you do should be driven by what you are

trying to accomplish.

Strategy first.