social media marketing 2016 - 1met business boot camp 4.0

5 Steps to Business Profit @ Social Media

Whatyoucanexpectfromthisseminar?

BlindingFlashesoftheObvious…

BFO’s…

Social mediamarke'ngtrendsfor2016

Social media marke9ng trendsfor 2016 are all about mobile,loca9onandcontent.

socialeverything

Socialtechnologieswillbeattheheartofeverydaylifeandbusinessenvironment.

Whatcomeintoyourmind,whenyouhearabout….

Social Media??

Social Media is a conversation

supported by online tools

1)  Social media is not free.

2)  Social media will not bring you instant results.

3)  Social media cannot make up for a bad product or service.

WarningsaboutSocialMedia

Socialmediabudgets will grow

Thespendingshouldatleastdouble(ifnottriple)bytheendof2017.

Grows Bigger

Video comsuption will increase

Whether it’s an educational video or an adv, consumers will look to video content to learn about businesses.

micro-video popularity PostswithvideosaCract3xmoreinboundinterac'onthanplaintext

CreateALandingPage…

ARTICLE,PHOTO&VIDEOLandingPagewithcontentsfilledwith

Best is to have a updated website

Online Company Profile

E-Commerce Facility

Mobile firstinwebandaddsocial

Makingyoursitemobile-friendlywillgiveyouanedgeoveryourmoreold-fashionedcompe'tors.

aBLOGShould you have the'me and passion towriteinteres'ngar'cle?

Ifnot,what’sNext?

Social Media Marketing

Solet’sbeginwithABC…

Education & Communication

Defini9onof

Note:Special,USP,PC

Marke9ngisaboutcrea9ng

Purple Cow

3StepstoBusinessProfit@SocialMedia

1. Establish Goals

•  Alexa •  Twitter Search •  Brand Watch •  Google Alerts •  Google Adwords •  Google Trends •  Keywords SPY

2. Listen

Learn about your audiences

Who/Wherearethey?Whatistheirpersonalitylike?

How/Wheredotheyconsume?How/Wheredotheyengage?

WorkbookQ5

3. Built

Chooseyourchannels

wisely(they are many)

Profile, Group &

Page.

FacebookPage’sObjecDve-EngagedTargetAudiences

3.1DefineYourTargetMarket

WHO ? WHERE ? WHAT ? HOW ?

FacebookPageInsights

3.2GettheToneRight

Whilecommunica9ngwithfansyoushould:• speaklikethem• thinklikethem• actlikethem

Whatdotheywantfromyou?

WhatkindsofcontentsshouldweincludeinourFacebookPage?

#1.EducaDonInformaDon–beneficialtoyourtargetaudiences

#2.Humor&Fun–foragoodlaugh/cheersyourfans

#3.CompanyEvent:•  Lunch/Dinner•  Birthdayparty

•  RoadShow•  ExhibiDon

q PreEvent(planning)

q Event(execuDng)q  PostEvent(reviewing)

#4.Sales&PromoDon

#5.CompanyImage/IdenDty/BrandAmbassador

#1.ATTENTION•  Postinteres'ngcontentstoaCract

yourtargetaudiences.

#2.INTEREST•  LIKE&followyourFacebookPage.

#3.DESIRE•  Thisiswhereyourtargetaudiences,

willLike/Comment/Shareyourcontentswiththeirnetwork

#4.ACTION•  Buy/Engageyourproductorservice

Instagram On iOS or Androids

Video

Instagram: How-To•  Filters!• Hashtags!•  Icons: Add New

Keyboard > Emoji!

Instagram: Tips•  Improve your

picture quality!•  Don’t upload all

your good pictures at once!

•  Likes & comments!•  Participate in

competitions!!

Photobucket being #1 photo hosting website

•  Photo management and sharing application: store, sort, search and share photos online!

•  @flickr!•  Free and Pro accounts!•  Platforms!

–  Web: www.flickr.com!–  Desktop!–  Mobile: iOS, Windows

Phone 7, Android!

•  Organize and share things you find on the web through “pinboards”!

•  @pinterest!•  Free, invite-only!•  Platforms!

– Web: www.pinterest.com!– Mobile: iOS & Android !

2.A\rac9veVideo&Story

Variety of Topics

ProductDemo/Training

Howtodosomething?

Conference/Event

Customer’sTes'monial

Social media integrationwithothermarke'ng

Crea'ngsocialmediaconnec'onwithothermarke'ngwillgetyoubeCerresultsforthesamebudget.

Socialreputationmanagement

Toengageconsumersbrandsstarttousesocialcauses,economic,andenvironmentalissuesasthebackboneoftheircampaignstrategies.

Ambassadors & Influences

Influencer marketing and word-of-mouth marketing is going to be one of the most

powerful ways to get in front of customers in a new way.

Words of Mouth

STOP!�

• Establish Goals •  Indentify the needs • Select a platform • Engage Audiences • Build Relationship • Don’t SPAM • Repeat the above

SmallFishBusinessSeries

Oct2014 Apr2016