social media marketing effectiveness and measurenet
Post on 26-Jun-2015
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Dinesh Babu PugalenthiDigital Marketing Consultantwww.dineshbabu.asia
SOCIAL MEDIAEffectiveness &Measurement
Presented By
Social MediaEra
Started 10 yrs ago2004
2003
2005
2006
62%
38%
TIME SPEND BY MARKETERS / WEEK
Spend five hours or moreSpend ten hours or more
Social Media Marketing Industry Report – Stelzner, 2009
Social Media Marketing Effectiveness
DEPENDS ON• QUALITY• BUILDING TRUST• INTEGRATION WITH OTHER MEDIA PLATFORMS
SOCIAL MEDIA MARKETING
MEASUREMENT
Eight Steps to precisely measure the social media marketing effectiveness
Establish a baselineCreate activity timelinessMonitor the volume of mentions
Measure transactional precursors
Look at transactional data
Overlay all data
Look for Patterns
Prove and disapprove relationship
Thank youwww.dineshbabu.asia
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