social media marketing for affiliates

Creating Content for

Social Media

Top 10 (lists)• Mix It Up• Negative Lists

How-To Baits• Be Helpful• Easy to Read• Visual

Current Events• Act Fast• Research• Accuracy

BiggestSmallest

L o n g e s t

Amazing

Offbeat / Extreme• Very Successful• Clients Wary• Terms of Service

Image• Host Your Own Image• Be Unique• Use Within a Post

• Social Goals

• Desired keywords

• Related keywords

Step Back… and Identify Your:

• Social Sites

• Competitors

• Search Engines

Research

What worked… What didn’t

Social Sites

Competitors & Search Engines

• Top [keyword]• Best [keyword]• Greatest [keyword]• 10,50,101 [keyword]

Lots of Ideas… Now What?

• Most likely to succeed– What has the best chance to go popular

• Most beneficial for site– Regular readers, Brand, Conversion

• Most likely to get links– Resourceful, Comprehensive, Evergreen

• Good for Writers– Experience, Passion, Desire

Some Tips…

• Involve Your Staff

• Current Events

• Plan for Success

• Don’t Accept Crap

Want These Slides…

415 683. 7636

Brent@brentcsutoras.com

http://www.brentcsutoras.com

@brentcsutoras

Tracking Social Media and Linkbait for Affiliates(on the cheap)

By: Todd Malicoat aka stuntdubl

Tracking Social Media - overview

1. When do you track?

2. What do you track?

3. How do you track?

When do you track?

1. Research

1. Preparation

2. Tracking

When do you track? Research

• BEFORE creation• Competitive Analysis

When do you track? Research

• BEFORE creation• Competitive Analysis• Google Search Results

When do you track? Research

• BEFORE creation• Competitive Analysis• Google Search Results• Social Aggregators

When do you track? Preparation

1. Tool setup2. Baseline metrics

When do you track? Results

1. 7 days2. 30 days3. 90 days4. 1 year

What do you track?

1. Traffic2. Awareness3. Links4. Engagement5. Conversions

What do you track? Traffic

1. Unique Visitors2. Page views3. Time on site4. Bounce rate

What do you track? Awareness

1. Brand mentions2. Article/ campaign mentions

What do you track? Links

1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links

What do you track? Engagement

1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails

What do you track? Conversions

1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other

How do you track?

1. Traffic2. Awareness3. Links4. Engagement5. Conversions

How do you track? Traffic

1. Unique Visitors2. Page views3. Time on site4. Bounce rate

How do you track? Traffic

1. Google Analytics

How do you track? Awareness

1. Brand mentions2. Article/ campaign mentions

How do you track? Awareness

1. Trackur2. WhosTalkin3. Search.twitter.com4. SamePoint.com5. Quarkbase.com6. Custom tools

How do you track? Links

1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links

How do you track? Links

1. Yahoo Site Explorer2. Technorati3. Linkscape

How do you track? Engagement

1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails

How do you track? Engagement

1. Manual?2. Spreadsheets?

How do you track? Conversions

1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other

How do you track? Conversions

1. Google Analytics2. Salesforce3. Feedburner

1. Client: Private Investigator

Linkbait Example

Linkbait Example

How long would it take to BEG for 250+ links!?!

Linkbait Example

How long would it take to BEG for 250+ links!?!

Linkbait Example

Some Linkbait WILL Bomb

Goals and Expectations

Goals

•20 – 30% Success Rate•Don’t start with less than 5 attempts

•30 – 50k ("nearly worthless") visitors.•100 – several thousand backlinks

•What you REALLY want - •TRUSTED links from high profile industry sites

Goals and Expectations

How long would it take to BEG for 1500+ links!?!

Expectations

Expectation Don’ts•DON’T Expect:•Adsense clicks or many sales.

•Good anchor text

•Link juice direct from social sites

•Long time on site

•Low bounce rate

Expectations

You SHOULD Expect:

•‘Flagship content’.

•Increased Global link popularity

•Increased mindshare &RSS subscribers (future links).

Expectations

Tracking Social Media - Review

1. When do you track?

2. What do you track?

3. How do you track?

FIN

Todd@stuntdubl.com

Search and Social

•Training

•Strategy

•Consulting

Thank you!