social media marketing game plan

© 2015 AZSocialMediaWiz.com

Your Social Media Game Plan for SuccessGiselle Aguiar, AZ Social Media Wiz

giselle@AZSocialMediaWiz.com1!

© 2015 AZSocialMediaWiz.com

Think Like the Searcher➡ How will they find you?

✓ Website - capture leads

✓ Blog/Video - content

✓ Social Media

➡ The consumer is in control

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➡  “You have to go where the people are.” ~Walt Disney, 1953

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➡ Google+: 1.6+ billion

➡ Facebook: 1.5+ billion

➡ Twitter: 1+ billion

➡ LinkedIn: 347+ million

➡ Pinterest: 100+ million

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Where the People Are

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The Major Networks

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Know Thyself➡ What’s you/your company’s

Mission?

➡ What are your Goals & Objectives?

➡ What’s your Brand?

➡ What’s your Niche?

➡ What makes you different, better, unique?

➡ Know your competition

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Goals Must be “SMART”Sample goal: Reach 100 Twitter followers in 30 days

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Know Your Target➡ Define your target market’s

persona

➡ Research

➡ Figure out where they hang out online

➡ What are their interests, likes, pain points

➡ Think like your target market

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Strategic Plan

➡ Strategies to accomplish your goals

➡ Specific strategies for

✓ Blogging & Content Marketing

✓ Each of the social networks

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Tactical➡ Blog at least 1x a week

✓ 2-3 a week is optimal

➡ Building your following - 90 minutes a day for 30 days

➡ Maintaining your following - 30 minutes a day

➡ 10-4-1 Rule - keep feeding them

✓ For every 15 posts

❖ 10 are other people’s content

❖ 4 are your original content or tips

❖ 1 is a direct sales pitch or call-to-action10!

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Integrate with Your Website

➡ How are you going to capture leads?

➡ Call-to-Action

➡ Make it easy for people to follow you on social media

➡ Make it easy for visitors to share your content with their friends

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Analyze Monthly✓ Which of your efforts are driving people to your site

the most✓  Conversion rates✓ Most popular blog posts

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Analyze Monthly➡  Social Network Insights & Analytics

✓  Do the demographics represent your target market

✓  Which posts got the most engagement?

✓  What’s your Reach?

➡  Are you getting social amplification?

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Analyze➡  Did you meet your goals?

➡  What worked & what didn’t work?

➡  What did you learn about your target market?

➡  What is the best time to post or tweet?

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Adjust Accordingly

➡  Plan out your strategy for the next month

➡  Adjust your tactical plan to implement the strategies

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If you fail to plan…

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…you plan to fail

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