social media marketing introduction seminar
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Social Media Marketing Mastery
Manny Sarmientowww.NMx2.com/smuniversity.htm
Why Learn Social Media Marketing?
• Increase Your Company’s Bottom Line• Pump up Your Resume• Increase Your Business Skills • Start Your Own SMM Business• Consult as SMM Specialist• Make More Money• Enhance Your Lifestyle• Live the Life of Your Dreams!
How Much Can You Earn in SMM Jobs?
Entry level - $30,000
Community Manager - $60-80K
Strategist - $80-$150K
Enterprise Architect - $120-$250
Director of Social Media - $60-$90K
Background in building teams, who really gets the promise and the purpose of social media. A great voice for the company. All about blogs, RSS, have Facebook and Twitter accounts, and know the difference between his or her employees playing and researching on MySpace and YouTube.
Source:Social Media Salaries by Jim Durbin
How Much Can You Earn - Independent?Outsourcing
$25 - $150 / Hour$1000 - $1500 Set up Accounts$300 - $750 / Month
Coaching / Consulting$50 - $250 / Billable Hour
Teaching, Seminars & Product Sales
$100 - $1000+ / Hour
Can Social Media really make a difference in your business and
professional development?
It’s About Building Relationships
G. Give Away Your KnowledgeA. Answer QuestionsS. Solve Problems
Psychology of Social Media
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Maslow’s Hierarchy of Needs
Social Media Tools
Local Directories
Social Networking
Blogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Press Releases
Social MediaWhich Social Media and Social
Bookmarking Sites to Use?
Social Media
Social Marketing Strategies
Social Marketing• Build Profiles• Establish URL (http)• Connect and Contribute• Build Relationships
• G.A.S.
TwitterWhat is Twitter and how to best use this tool
• Spread the word 105 Million Registered Users• Create relationships• Your Brand • Givers Gain Philosophy: Share knowledge• Importance of followers• Substance• What do I Tweet?
FacebookThe importance of Facebook
and your network
• 700+ Million Users• 300 Million Active Users• Establish your network• Fan Pages vs. Personal• Groups
• Discussions• Build Relationships
• G.A.S.• Engage
http://www.facebook.com/SocialMediaUniversity
LinkedInA Professional, Relationship Building
And Communication Tool
LinkedIn• 100 Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Ask or Answer Questions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Update Daily• Add Users Daily• Keep it Professional
BlogsWelcome to the Bloggersphere
• Why have a blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• Technorati
Blogs
Google Places• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories
• Bing, Yahoo, Merchant Circle, others• Google.com/places
YouTube & Video• YouTube and Video Sharing a Must• SEO Potential• #2 Search Engine in the World• #3 Most Trafficked Web Site (Alexa.com)• Integrate with Other Sites• Facebook from YouTube• Embedd in Blog and Website• Keyword, Tags and Labels a Must• Auto-Link to Facebook, Twitter & Buzz• Brand Your Channel• Create from Photographs, Flip or Cell Phone• Vimeo, Metacafe, Veoh, others
Social Media Press Releases
Fast, Efficient and Powerful Social Bookmarking
Social Media Press Releases
• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases
• PRWeb.com / PRNewsWire.com
Social Bookmarking
Your Favorites Shared with the eWorld
Social BookmarkingThe Most Powerful SMM Tool
That No One Speaks About and You Must Use!
Presentation Sharing
• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly
7 Paradigms of Social Media Marketing
1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement
What’s the big deal with Social Media Marketing (SMM)?
Social Media Marketing
What’s the big deal with Social Media Marketing (SMM)?
• Massive Traffic• Build a Database• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts)• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue
What You Can Do with Social Media Marketing?• Increase Your Company’s Profits• Increase Your Web Site’s Ranking• Monitor Your Name & Industry• Monitor SMM Results• Pump up Your Resume• Increase Your Business Skills • Make Yourself More Marketable• Start Your Own SMM Business• Consult as an SMM Specialist• Earn More Money!
What to do Now?
• SMM is a Must!• SMM is a Job Function• Schedule It - Blackberry, Outlook, etc.• 15 Minutes to 2 Hours Per Day• Start Now!• Just Do It!
The Social Media Mind Map
Putting it All Together
PRLog
Social Media University
SMU - $497Social Media University - 80+ Hours
20 Social Media Courses, Unlimited Repeats for One YearFREE LAPTOP BAG (First 5 Only)
Personal One-on-One Coaching- $497.004 Hours SM Coaching
Facebook, Twitter, LinkedIn and Blogs plusSocial Media Mastery and Search Engine Optimization
6 Modules - $197
New Media, New Marketing
Social Media University• Social Media Marketing (SMM) Basic & Advanced Strategies• Real SEO – Web Site Optimization Strategies• Affiliate Marketing and Google Pay Per Click AdvertIsing• Basic Offline (and Online) Marketing • Event Promotion Using Online and Offline Content • Google Tools, Tricks and Tips• Email Marketing Basics and Strategies• How to Write Press Releases• Making Money with Information Products0
New Media, New Marketing
Social Media University Modules
Twittering for Business Success YouTube & Video for Marketing SuccessPhotoshop Basics for Web Design and Social Media SitesDesign Your Own Website Using FrontPageConstant Contact – Preparing and Using Your Email AccountFacebook FrenzyLinkedIn LivePodcasting in 120 MinutesBlog-o-Matic: Blogs for Business SuccessSocial Media A-la-Carte™Social Bookmarking for SMM & SEO
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