social media measurement | charlie osmond, freshnetworks | istrategy, london

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1info@freshnetworks.com | +44 (0)20 7692 4376 | @freshnetworks

Time for the numbers

iStrategy 2010

Charlie Osmond, 5th

Oct 2010

@cosmond

#istrategy2010

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• A social media agency focussed on building and managing

online communities.

• Strategy, software and community management services to

help companies achieve strategic goals through social.

FreshNetworks

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Coming up…

Metrics simplified

Social ROI sucks

The backlash

ROI examples

5 passing thoughts

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Metrics simplified

Social ROI sucks

The backlash

ROI examples

5 passing thoughts

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Metrics

Photo: laffy4k

A simple process for measurement

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Metrics

Web analytics

Outreach

metrics

Community health

metrics

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Metrics simplified

Social ROI sucks

The backlash

ROI examples

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The problem with Social Media

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Metrics simplified

Social ROI sucks

The backlash

ROI examples

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McDonalds footfall up 33% in one day

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Social media monitoring

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34.6%

Source: Pingdom

of mentions were

positive

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Metrics simplified

Social ROI sucks

The backlash

ROI examples

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Branded communities

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Off the cuff community

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Lots of brand-building engaging content

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Twice

People who enter the

community are

as likely to convert on their

first site visit and average

order value is higher

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Branded communities – Choo and TMLewin“The coolest social media campaign”

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Hub and Spoke

your

site

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Compared to Facebook,

the community was

more effective in

driving sales

x4

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Not limited to BIG companies

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sign in every day

95% sign in weekly

60%

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Social media ROI sucks

The backlash

ROI examples

Metrics and ROI

5 passing thoughts

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Social shopping

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Apple buys Polar Rose

Social in the air

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>3Bn /day

Social search

Like

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Offline meets online

Offline meets online

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“There is a lot more

information per unit

of NOW than there

was before”

Nova Spivack

Real time

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Social gaming -PoweRBrands

Serious social games

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