social media: now what do i do?

www.geeklawblog.com 3G

So What Do I Do Now?Three Geeks and

A Law Blog

Toby Brown | Greg Lambert | Lisa Salazar

3 Geeks and A Law Blog

www.geeklawblog.com

Toby Brownwww.linkedin.com/in/tobinbrown

tobinbrown@gmail.com

@gnawledge

Greg Lambertwww.linkedin.com/in/grlambert

xlambert@gmail.com

@glambert

Lisa Salazarwww.linkedin.com/in/lisasalazar

sophia.lisa.salazar@gmail.com

@lihsa

2009: $4,000 (20% discount)

2010:$4,000 AFA (fixed fee)

2008:$5,000 (hourly rate)

$3,500 20 hours

$2,800 16 hours $1,200

$1,500$3,500 20 hours

Internal Costs Market Price

The New Technology Focus

Income

Tech Push

The Money Part

Alternative Fees

adverselling.typepad.com

AFAs and LPM

Legal Project Management

FormsGoogle search for “legal forms” returns about 55.6 M hits

Google search for “legal forms” returns about 55.6 M hits

One-Off Standardized Systematized Packaged Commoditized

Document Assembly

Expert Systems Orrick Herrington’s

Start-up Toolkit

http://www.orrick.com/practices/corporate/emergingCompanies/startup/index.asp

e-VendorPackaged services so commonplace as to have low market value individually, but significant value in the aggregate.

EverNote

• Capture and save all your ideas, things you see, things you read…all in one place on the web.

Practicing in the Cloudaka The Virtual Office

• Skype

• WestLawNext– For small firms

• E-Discovery– $$$

Web-Based Software

Cloud Computing

SaaSWeb Apps

Hosted Apps

Google Docs and Buzz

Deal Roadmaps:

Practice notes “How-to" guides

Documents and clausesAnnotated - with drafting guidance.

ChecklistsChecklists, flowcharts and timetables

Legal updates

Material updated continuously by PSLs

Search Field

Practical Law CompanyCloud-Based Content

Legal Cloud Apps

Virtual Disk Drives

Going Mobile

Timekeeping Tools

• Blackberry– DTE InHand– BizTrackIt

• iPhone – MyTimesheet

• Web-based– Time and Expense

BB Shortcuts in Email Messages

• Space: move down a full page• Shift/space: move up a full page• T: move to top of list• B: move to bottom of list• N: move to next date• P: move to previous date• J: move to next related message• K: move to previous one

The Law Pod – Fed’l Rules Series

Legal Research Apps

Black’s Law Dictionary

Bloomberg Federal Rules of Court

Courtroom Objections

Congress Sessions for droid

Congress Sessions for iphone

LawStack LexisNexis for iPhone on iTunes

Legal News RSS Feed - iTunes

Dictation on the Run

Flipboard

HooteSuite

Paper.li

The Funnel

Marketing 101

Develop a Sound SocialMedia Policy

Social Media Obsession

Do you check/update Twitter/Facebook first thing in the morning?

Social Media ObsessionCan you be interrupted by an electronic message at any time?

CLIENTSCLIENTSLAW FIRMLAW FIRM

CLIENTSCLIENTS

content

LAW FIRMLAW FIRM

LinkedIn Apps, APIs and Widgets

• Travel• Amazon• Huddle Workspaces• Polls• Events• Google Presentations• Company Profile• Individual Profile

What You Post Now could be Exh. A Tomorrow

• Ray v. Lincoln Elec. Co.

• Plaintiff alleged total disability resulting from a product defect

• Defense found photo of Ray racing high-powered speedboats on Facebook

• Dism’d, with prejudice

Video Matters

• Improves comprehension

• Speeds up buying decisions

• Achieves greater branding

Web 3.0 – the Internet of Things

• Interactions between people and things– Twitter’s Big Ben– Mattel’s Barbie now

has an online presence

– FedEx’s real-time tracking

Location Marketing

Augmented Reality

Harvard Business Review Studies Houston’s Dessert Gallery

• Analyzed Facebook Make-Over

• Result: Facebook Fans were Dessert Gallery’s best customers

• WHY??– Spent same $$ but

increased WOM– increased store visits

Interactive Chat

• Increased conversions

• Increased average order value

• Reduced cancel and return rate

• Increased number of orders placed by returning customers

Bar Rules Matter

3 Geeks and A Law Blog

www.geeklawblog.com

Toby Brownwww.linkedin.com/in/tobinbrown

tobinbrown@gmail.com

@gnawledge

Greg Lambertwww.linkedin.com/in/grlambert

xlambert@gmail.com@glambert

Lisa Salazarwww.linkedin.com/in/lisasalazar

sophia.lisa.salazar@gmail.com

@lihsa

social media: now what do i do?

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