social media october 2014

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Social media and people issues

by Toronto Training and HR

October 2014

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CONTENTS3-4 Introduction5-6 Definitions7-9 Popular forms of social media10-11 More about social media12-13 Framing your efforts around social media14-15 Measures around social media16-17 A social media strategy18-19 The new recruitment process20-21 Talent pools and social media

22-23 Issues for employers hiring new employees24-25 Background checks26-27 Hiring interviews28-29 Pinterest30-31 YouTube32-33 Social learning analytics34-37 Writing an effective social media policy38-39 Disciplinary issues around social media40-41 Social media and culture42-43 Respect and liking44-45 Boundary management46-48 Relevant legal cases in Canada49-50 Conclusion, summary and questions

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Introduction

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Introduction to Toronto Training and HR

Toronto Training and HR is a specialist training and human resources consultancy headed by Timothy Holden 10 years in banking15 years in training and human resourcesFreelance practitioner since 2006The core services provided by Toronto Training and HR are:

Training event designTraining event deliveryHR support with an emphasis on reducing costs, saving time plus improving employee engagement and moraleServices for job seekers

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Definitions

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Social mediaWeb 2.0Enterprise 2.0

Definitions

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Popular forms of social media

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Networking sitesVideo sharing sitesBloggingInstant messagingVirtual bulleting boardsSharing ideas, opinions and experienceMicroblogsNews

Popular forms of social media 1 of 2

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Virtual communitiesOnline shoppingOnline gamingCollaborative content

Popular forms of social media 2 of 2

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More about social media

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Characteristics of social mediaRisks of social mediaBenefits of social media

More about social media

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Framing your efforts around social media

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What are the organization’s objectives?How will you define success?What are your current benchmarks?

Framing your efforts around social media

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Measures around social media

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Traditional measuresEnhanced measuresSegment measuresInternal measures

Measures around social media

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A social media strategy

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Listen; who, what, howParticipate; join groups, follow on Twitter, share information, ask a questionCreate & comment; solve a problem, collaborate with others, educate and entertain

A social media strategy

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The new recruitment process

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SourceScreenInterviewOnboardEmployeeExit interviewEnd cycle

The new recruitment process

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Talent pools and social media

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Outside inInside out

Talent pools and social media

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Issues for employers hiring new employees

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Too much informationUse of private behaviour for decision makingPrivacyIssues around identity and authenticityEducation and employment fraud

Issues for employers hiring new employees

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Background checks

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Prevalence of social media background checksResults of social media background checksPrivacy considerationsHuman rights considerationsPasswordsReliabilityBest practice

Background checks

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Hiring interviews

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activeinterview.comgreenjobinterview.comhirevue.comi-meet.cominterviewstream.comtalentrooster.comtalentvx.comteamviewer.com

Hiring interviews

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Pinterest

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Who is using it?Alternative sitesRisks involved

Pinterest

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YouTube

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Made the world smallerHelps people get discoveredOffers a platform for spreading truth and inciting changeHas revolutionized entertainmentHas revolutionized education

YouTube

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Social learning analytics

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Social learningLearning analyticsForms of social interactionSocial network analysisDiscourse analysisContent analysisContext analysisDisposition analysis

Social learning analytics

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Writing an effective social media policy

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What should a social media policy contain?Developing a social media policyImplementing a social media policy

Writing an effective social media policy1 of 3

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PurposeRationaleNo privacy caveatDescription of permissible conductYou-speak-for-yourself caveatDescription of other impermissible conduct

Writing an effective social media policy2 of 3

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Monitoring provisionsConsequences of violationsExtension of restrictions after employment ends

Writing an effective social media policy 3 of 3

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Disciplinary issues around social media

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StatisticsCases

Disciplinary issues around social media

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Social media and culture

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What is social culture?Benefits of fostering a social cultureBarriers to cultivating a social cultureOvercoming common fearsWays to create an appropriate social culture

Social media and culture

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Respect and liking

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Competence and warmthRelationship with important outcomes

Respect and liking

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Boundary management

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INTEGRATION SEGMENTATION

SELFVERIFICATION

Open boundary management behaviours

Audience boundary management behaviours

SELFENHANCEMENT

Content boundary management behaviours

Hybrid boundary management behaviours

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Relevant legal cases in Canada

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Disparagement of co-workerDisparagement of bossViewing pornographyPornography and privacyHarassment and intimidation

Relevant legal cases in Canada1 of 2

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Excessive texting for personal useInappropriate work conduct

Relevant legal cases in Canada2 of 2

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Conclusion, summary and questions

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Conclusion, summary and questions

ConclusionSummaryVideosQuestions