social media report - music events september - october 2016
TRANSCRIPT
Music Events on Social MediaSept 1st – Oct 31st 2016
Music Events: Social Media Report
This Report looks at how
Music Eventsperformed on Social Media between
Sept 1st – Oct 31st 2016
Cross Channel Report
Sep 01, 2016 - Oct 31, 2016
Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Sunburn Festival, Electric Daisy Carnival, Enchanted Valley Carnival, NH7
Weekender, Tomorrowland, Vh1 Supersonic
Sep 01, 2016 - Oct 31, 2016
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Sep 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience
SizeTomorrowland Tomorrowland Tomorrowland
Highest
GrowthEnchanted Valley Carnival
Enchanted Valley
CarnivalNH7 Weekender
Highest
EngagementTomorrowland Electric Daisy Carnival Tomorrowland
Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsNH7 Weekender NH7 Weekender NH7 Weekender
Most Number of
LikesTomorrowland Tomorrowland Tomorrowland
Most Number of
CommentsTomorrowland Sunburn Festival Tomorrowland
0.00M 2.00M 4.00M 6.00M 8.00M 10.00M 12.00M
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Instagram Twitter Facebook
Audience Size
Sep 01, 2016 - Oct 31, 2016
Audience Growth
Sep 01, 2016 - Oct 31, 2016
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Instagram Twitter Facebook
Engagement
Sep 01, 2016 - Oct 31, 2016
0 10000 20000 30000 40000 50000 60000
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Instagram Twitter Facebook
Number Of Posts/Tweets
Sep 01, 2016 - Oct 31, 2016
0 50 100 150 200 250 300 350 400 450 500
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Instagram Twitter Facebook
Total Likes
Sep 01, 2016 - Oct 31, 2016
0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M 4.00M
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Instagram Twitter Facebook
Total Comments
Sep 01, 2016 - Oct 31, 2016
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Instagram Twitter Facebook
Customer Service –Reply Time (in minutes)
Sep 01, 2016 - Oct 31, 2016
0 200 400 600 800 1000 1200 1400 1600 1800
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Twitter Facebook
Customer Service –Response Rate
Sep 01, 2016 - Oct 31, 2016
0 0.05 0.1 0.15 0.2 0.25 0.3
Sunburn Festival
Electric Daisy Carnival
Enchanted Valley Carnival
NH7 Weekender
Tomorrowland
Vh1 Supersonic
Twitter Facebook
Most Engaging Facebook PostsTomorrowland
08-SEP-16, THU 7:24AM
Love and Energy... David Guetta
ENGMT. LIKES COMMENTS SHARES
248,923 40,843 5,658 17,979
Tomorrowland
25-OCT-16, TUE 8:56AM
"One smile can save the world..." Axwell Λ
Ingrosso
Tomorrowland
28-OCT-16, FRI 12:00PM
Dimitri Vegas and Like Mike dropping their
new massive track "Hey Baby" (vs. Diplo) at
Tomorrowland ..
ENGMT. LIKES COMMENTS SHARES
167,969 37,709 5,434 10,309
ENGMT. LIKES COMMENTS SHARES
150,601 38,791 3,774 9,294
Can't wait to get back Under the Electric
Sky. ✨ #EDCLV
https://t.co/SFClDf44uP
07-Sep-16, Wed 08:25PM
ENGMT. FAV. REPLIES RETWEETS
982 1,427 11 894
Most Engaging Tweets
Sunday morning in the #kineticFIELD. ��#EDCLV https://t.co/DRs7ymsRyO
#India - Block your dates for November! We
are bringing @MartinGarrix for a 4
city #India tour. Ear..
23-Oct-16, Sun 02:02PM
ENGMT. FAV. REPLIES RETWEETS
917 1,170 8 532
10-Oct-16, Mon 10:00AM
ENGMT. FAV. REPLIES RETWEETS
909 2,837 82 862
Electric Daisy Carnival Electric Daisy Carnival Sunburn Festival
Energy with David Guetta... #Tomorrowland
05-Oct-16, Wed 05:23AM
ENGMT. LIKES COMMENTS FILTER
924 121,582 487 Normal
Most Engaging Instagram Posts
Spread color in your life... #Tomorrowland
10-Sep-16, Sat 01:38PM
ENGMT. LIKES COMMENTS FILTER
923 117,036 556 Normal
02-Oct-16, Sun 08:21AM
ENGMT. LIKES COMMENTS FILTER
903 111,138 185 Normal
Tomorrowland Tomorrowland Tomorrowland
For the love of music #tomorrowland
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Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook: