social media presentation at parc y scarlets

Social Media Marketing

Diplomas in

•Digital Marketing

•Mobile Marketing

•Metrics & Analytics

Consultancy/Projects

Digital Marketing Workshops

Twitter

Google AdWords

Business Blogging

Social Media Marketing

Training

Social Media Themes

1. Updates

2. Sharing

Potential 478,170 views

126126126

3. Reviewing & Rating

Marks and Spencer let’s customers review and

rate its products.

4. Listening

Find out when Facebookers talk about you or your brand

Tweetdeck lets you listen in to conversations across Twitter

5. Channels

6. Social Proof

http://www.flickr.com/photos/kevingessner/3418117752/

http://www.flickr.com/photos/reneeanddolan/390409886/http://www.flickr.com/photos/saxonmoseley/24523450/

Social Proof

8. Broadcast vs.Engagement

ShoutingBroadcastingTraditional

Not Listening

TalkingEngaging

NewListeningHelping

Stimulating

9. Search Becomes Social

C

C

C

‘New’ Web Interaction

Website

C

Blog

C

C

Search Becomes Social

10. People Talk To People (not brands)

Twitter

Isn’t Twitter just a place where celebs hang out?

And where the ordinary folk get sued?

Well, not quite!

Facebook vs Twitter

Twitter Page – My Dashboard

Twitter Page – Public Profile

140 Characters – No More!

Tweets

Facebook

Isn’t Facebook Just Friends, Games and Photos?

Or Is It A Place To Engage With Your Customers?

Or To Make People Like Us?

Or So That We Can Love Them!

Or To Introduce Them To Your Organisation

Or To Sell Wine To Them

Or Just To Profile And Target Ads To Them

Thanks!

eMail: alun@marketingtom.com

Web: www.marketingtom.co.uk