social media · promotional images/video brand promotion contests/giveaways unique features photo...

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B U I L D I N G Y O U R B R A N D

Social Media

USING SOCIAL MEDIASocial media can be used to build your brand in all possible ways. Artists have the

opportunity to engage people all over the world with just a click of a button.

WHO YOU CAN REACHAges 25-54Entertainment industryprofessionals, fans

WHAT YOU CAN POSTDetailed announcementsUpcoming showsAlbum/song release infoMusic and entertainment videos

UNIQUE FEATURESFacebook Live, advertising, albums, page analytics, shareable content, Facebook Watch Party, Facebook Events, Facebook Stories

WHO YOU CAN REACHAges 25-49Entertainment industryprofessionals, fans, other artists, writers, journalists

WHAT YOU CAN POST“Feel-good” momentsRetweets from othersGIFsNews/updatesEmbedded links

UNIQUE FEATURES280 characters, branded emojis, promoted moments,conversational video ads

WHO YOU CAN REACHAges 18-49Celebrities, influencers, followers, fans, brand sponsorship professionals

WHAT YOU CAN POSTLifestyle photos/videosPromotional images/videoBrand promotionContests/giveaways

UNIQUE FEATURESPhoto filters, Instagram Live, IGTV, Highlights, Reels, Stories w/ special features (polls, countdowns, etc.)

WHO YOU CAN REACHAges 13-24Followers, creators, entertainment industry professionals

WHAT YOU CAN POSTChallengesDuetsMusic & dance videosReenactments

UNIQUE FEATURESVast cleared music library, TikCode, special video effects, easy video editor

WHO YOU CAN REACHAges 16-49Subscribers, fans, entertainment industry professionals

WHAT YOU CAN POSTMusic videosVlogs/tutorialsPersonally created playlists

UNIQUE FEATURESMonetization, highest engaged traffic, YouTube Premieres, YouTube Live

facebook Facebook twitter Twitter instagram Instagram

TikTokyoutube YouTubeWHO YOU CAN REACHAges 25-49Professionals, hiring managers, brands/companies

WHAT YOU CAN POSTResume or portfolioCareer development contentArticlesProfessional experience

UNIQUE FEATURESJob search engine, recruiter access, professional skills page, direct-apply, professional networking

linkedin LinkedIn