social media report - wines (india) july 2016

Top Wine Brands on Social Media

July 1st – July 31st 2016

Wine Brands: Social Media Report

This Report looks at how

Wine Brands

(India Region) performed on Social Media between

July 1st – July 31st, 2016

Comparison of

“Wines" Facebook Pages

Jul 01, 2016 - Jul 31, 2016

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Sula Vineyards had the largest fan base of 76,664 while Sula Vineyards showed the highest fan growth of 1.11%.

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

0K 10K 20K 30K 40K 50K 60K 70K 80K 90K

Gro

wth

%

Number of Fans

Reveilo Wines Sula Vineyards Fratelli Vineyards Four Seasons Wines Grover Zampa Vineyards

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Sula Vineyards Four Seasons Wines Reveilo Wines Grover Zampa Vineyards Fratelli Vineyards

United States Countries < 2% Other Countries India

Fans - Geography

Grover Zampa Vineyards had the highest PTAT of 4.78% as a percentage of its average number of Fans during this time period.

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1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 10K 20K 30K 40K 50K 60K 70K 80K 90K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Reveilo Wines Sula Vineyards Four Seasons Wines Fratelli Vineyards Grover Zampa Vineyards

Conversations

Sula Vineyards published the greatest number of posts (53) and had the highest average engagement, with a score of 583.

0 10 20 30 40 50 60

0 100 200 300 400 500 600 700

Reveilo Wines

Sula Vineyards

Fratelli

Vineyards

Four Seasons

Wines

Grover Zampa

Vineyards

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Sula Vineyards received the most number of Likes (18,550), Comments (379) Shares (1,687).

0K 2K 4K 6K 8K 10K 12K 14K 16K 18K 20K

Reveilo Wines

Sula Vineyards

Four Seasons Wines

Fratelli Vineyards

Grover Zampa Vineyards

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Grover Zampa Vineyards

08-JUL-16, FRI 4:03AM

Get a sip of the wine inspired by the tennis-

legend Vijay Amritraj and taste the rich,

powerful note ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

985 1,367 0 4 Positive

Fratelli Vineyards

14-JUL-16, THU 6:08AM

Ready for an #amazing experience?

#winetasting #indian #hospitality

Grover Zampa Vineyards

07-JUL-16, THU 3:01AM

A legendary combination in one frame.

#Wimbeldon2016 #VAReserveCollection

Know more about Vijay Amr ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

982 853 2 26 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

979 1,182 5 8 Positive

Most Engaging Brand Posts Grover Zampa Vineyards

09-JUL-16, SAT 2:30AM

How many of you knew about this?

Let us know in the comment section below.

#Wimbeldon2016 #VenusWil ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

967 959 6 15 Uncategorized

Sula Vineyards

30-JUL-16, SAT 2:17AM

Check out our favorite clicks shared by

friends of #Sula! Keep clicking...and keep

sharing your mome ..

Sula Vineyards

23-JUL-16, SAT 3:40AM

Check out our favorite clicks shared by

friends of #Sula! Keep clicking...and keep

sharing your mome ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

962 1,188 18 137 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

962 1,186 18 137 Positive

Sula Vineyards's Facebook Page saw the highest number of Fan posts (30).

0 5 10 15 20 25 30 35

Reveilo Wines

Sula Vineyards

Fratelli Vineyards

Four Seasons Wines

Grover Zampa Vineyards

Number of Fan Posts

Fan Posts

Fratelli Vineyards received the highest percentage of Positive Sentiment (67.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Sula Vineyards

Fratelli Vineyards

Four Seasons Wines

Grover Zampa Vineyards

Negative Neutral Positive

Sentiment Analysis

Sula Vineyards published the most with 53 posts.

25%

18%

10%

30%

17%

Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines

Share Of Voice – Volume of Posts

Sula Vineyards received the largest volume of Likes (18,550).

20%

6%

4%

69%

1%

Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines

Share Of Voice – Likes

Sula Vineyards received the largest volume of Comments (379).

6% 3%

2%

83%

6%

Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines

Share Of Voice – Comments

Sula Vineyards received the largest volume of Shares (1,687.

7%

6% 2%

82%

3%

Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines

Share Of Voice – Shares

Sula Vineyards had the most Promoted Posts as well as the most Organic Posts.

Promoted/Organic: Volume of Posts

Fratelli Vineyards's Promoted Posts had the highest engagement, while Sula Vineyards had the highest engaging Organic Posts.

Promoted/Organic: Engagement

Sula Vineyards published the highest number of Promoted Posts while Grover Zampa Vineyards saw the biggest surge in engagement.

Promoted/Organic: Effect on Engagement

During this time period, #RestaurantOfTheWeek was the most engaging run by Sula Vineyards. Sula Vineyards published the

most (3) in its #RestaurantOfTheWeek campaign.

0 0.5 1 1.5 2 2.5 3 3.5

0 10 20 30 40 50 60 70 80 90

#RestaurantOfTheWeek(Su

la Vineyards)

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Comparison

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Analysis of

Grover Zampa Vineyards Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

25,331 91 .36% India

Grover Zampa Vineyards

Engagement Score Total Fan Posts

376 8

Total Posts General Sentiment

45 Positive

Total Likes

5,378

Total Comments

28

Total Shares

155

BRAND POSTS FAN POSTS

Brand Overview

25K

25K

25K

25K

25K

25K

25K

25K

25K

25K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul

Fan Growth

Total Fans

25,331

New Fans

91

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul

Grover Zampa Vineyards had an average engagement score of 376 and a highest of 967.

Community Analysis

Grover Zampa Vineyards fans are largely from India followed by United States.

Distribution of Fans

0K 5K 10K 15K 20K 25K 30K

India

United States

United Arab Emirates

United Kingdom

Saudi Arabia

Qatar

France

Australia

Singapore

Norway

0

1

1

2

2

3

3

4

4

5

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul

Brand Posts

Top keywords used Frequency

Grover Zampa Vineyards 28

wine 11

Nashik 9

Food Bloggers

Association

9

FBAI 9

2%

98%

Brand Participation Brand Non Participation

46%

0%

54%

Posititve Negative Neutral

Brand Posts - Engagement

Grover Zampa Vineyards responded to 1 conversations generated

by the 45 Posts they published.

Grover Zampa Vineyards receives more positive than negative

vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

08-JUL-16, FRI 4:03AM

Get a sip of the wine inspired by the tennis-

legend Vijay Amritraj and taste the rich,

powerful note ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

985 1,367 0 4 Positive

07-JUL-16, THU 3:01AM

A legendary combination in one frame.

#Wimbeldon2016 #VAReserveCollection

Know more about Vijay Amr ..

09-JUL-16, SAT 2:30AM

How many of you knew about this?

Let us know in the comment section below.

#Wimbeldon2016 #VenusWil ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

979 1,182 5 8 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

967 959 6 15 Uncategorized

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 100 200 300 400 500

Links

Photos

Plain Text

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Grover Zampa

Vineyards Catch

7

UB City 2

Cheese Himalayan

Products Fratelli

2

India 2

Breadworks

Boulangerie

2

User Posts

0

1

1

2

2

3

3

4

1-J

ul

2-J

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Positive Neutral Negative

Grover Zampa Vineyards appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

50%

0%

50%

Posititve Negative Neutral

Analysis of

Sula Vineyards Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

76,664 842 1.11% India Mostly Young, Male and

Single

Sula Vineyards

Engagement Score Total Fan Posts

583 30

Total Posts Brand Response Rate

53 10.00%

Total Likes Avg. Reply Time

18,550 2 days, 19 hrs, 25 mins

Total Comments General Sentiment

379 Positive

Total Shares

1,687

Most Engaging Campaign

#UnderTheSulaSun

Most Recent Campaign

#UnderTheSulaSun

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

75K

75K

76K

76K

76K

76K

76K

77K

77K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul

Fan Growth

Total Fans

76,664

New Fans

842

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul

Sula Vineyards had an average engagement score of 583 and a highest of 961.

Community Analysis

Sula Vineyards fans are mostly Young, Male and Single Sula Vineyards fans are largely from India followed by United

States.

Fan Demographics Distribution of Fans

71%

29%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K

India

United States

United Arab Emirates

United Kingdom

Canada

Australia

France

Germany

Singapore

Congo

0

1

1

2

2

3

3

4

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul

Brand Posts

Top keywords used Frequency

Sula 15

friends 11

moments 8

memories 8

favorite clicks 8

28%

72%

Brand Participation Brand Non Participation

69%

2%

29%

Posititve Negative Neutral

Brand Posts - Engagement

Sula Vineyards responded to 15 conversations generated by the

53 Posts they published.

Sula Vineyards receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

30-JUL-16, SAT 2:17AM

Check out our favorite clicks shared by

friends of #Sula! Keep clicking...and keep

sharing your mome ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

962 1,188 18 137 Positive

23-JUL-16, SAT 3:40AM

Check out our favorite clicks shared by

friends of #Sula! Keep clicking...and keep

sharing your mome ..

16-JUL-16, SAT 9:10AM

Check out our favorite clicks shared by

friends of #Sula! Keep clicking...and keep

sharing your mome ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

962 1,186 18 137 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

962 1,184 18 137 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 100 200 300 400 500 600 700

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10 12

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Sula Vineyards 20

Raasta Gurgaon 4

BAJAAO

Entertainment

4

SulaSessions 3

ChefSocial Momo

Media

2

User Posts

0

1

1

2

2

3

3

4

1-J

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2-J

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3-J

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4-J

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5-J

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6-J

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8-J

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29

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31

-Ju

l

Positive Neutral Negative

Sula Vineyards responded to 3 conversations generated by the 30

Posts fans published.

Sula Vineyards appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

10%

90%

Brand Participation Brand Non Participation

50%

0%

50%

Posititve Negative Neutral

Campaign Intel – 3 most recent campaigns

Jul 01, 2016 - Jul 31, 2016 Entire Campaign

0 1 2 3 4

0 100 200 300 400

#RestaurantOfTheWee

k

#SulaAroundTheWorld

#DidYouKnow

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400 500

#RestaurantOfTheWee

k

#SulaAroundTheWorld

#DidYouKnow

Number of Posts

Engagement Score

Engagement Score Number of Posts

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