social media sgia

R I C K M A N D E L P R E S I D E N T

M A N D E L / S C R E E N T E C H

M E M B E R S G I A A S P T

SOCIAL MEDIA MARKETING

Social Media

SMALL BUSINESS STYLE

Who is MANDEL/SCREENTECH

  SMALL BUSINESS THAT WILL USE SMM   PREPRESS FOR SCREEN PRINTING

 FILM POSITIVES AND DOT PROOFING  PROFILING √  VIRTUAL FILM  REMOTE ASSISTANCE/Mac √√

  CUSTOM GRAPHIC SOLUTIONS  LARGE FORMAT PRINT  EVENT GRAPHICS  RETAIL IMAGERY √  VARIABLE IMAGERY √√

My Goal Today ……..

  Introduce Social Media; Electronic Conversation   Shock and awe….   Social media marketing is a conversation   Where it fits the “smaller” biz

Behind the Curtain

  Web 2.0   Flash and Ajax   Real time calculating and updating   Kayak

Kayak

My Opinion for the Small Print Company

  LinkedIn: Biz Focus: Sales and networking;   Facebook: good to push to create a community.

Personal and biz related   Youtube: great technology to place within a site   Twitter: nobody wants to know what I am doing, but

they may follow you? Two way.   Blogging: One way “twitter” and more verbose   Success is if your client or prospect participates,

which is the “buzz”, and when you learn more about your own biz through the eyes of others

So, Is This How You Feel?

Who R U? Google and see.

Social Media a Fad?

Is social media real?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Is Social Media A Fad?

Your Website Is Not the Center of the Universe

and ever expanding

Your Website Is Not the Center of the Universe

Forever Expanding

It's common knowledge that the universe is expanding, as is the Internet. The "boom" is back on and with it being increasingly easy to establish a web presence mirroring the

expansion of the universe.

Your Website Is Not the Center of the Universe

Forever Expanding

By 2010, Millenials/X’ers /Y’ers will outnumber Baby Boomers. These “digital

natives” have never known life without ATM’s, Internet, or 24/7 TV. They have

more online friends then real ones …. and they are our vendors and clients.

Your Website Is Not the Center of the Universe

There probably isn't a company in America that isn't wresting with the problem of managing different generations. Baby boomers, Gen

X, Millenials: they all seem to want something different. Boomers are good team players, love the social interaction at work, will work all

hours and are willing to invest time in working their way up the corporate hierarchy. Gen Xers are so much more skeptical, think the boomers are crazy to work so hard, and are determined to do a good job -- but also to go home at night and have a life. And the latest crop

-- Millenials -- have no patience at all; if they're not happy, they won't work through it: they just leave. Boomers like handwritten

notes and phone calls, Gen X mostly do email and Millenials do text or instant messaging. How are you supposed

to pull all these people into a team and get them to work well together? They don't talk the same language or use the same tools.

Some days, it feels like herding cats.

Where the Buzz is Trending

BUZZ

Create the Buzz

Forever Expanding

VIRAL MARKETING

  VIRAL MARKETING -(n) A form of online marketing characterized by the voluntary spread of a piece of media from person to person, or host site to numerous people.

  Good or bad   Coke/Starbucks

H T T P : / / W W W . A W G B R A N D S . C O M /B E E N T H E R E . H T M L

Viral Video

H T T P : / / W W W . Y O U T U B E . C O M / W A T C H ?V = H B A 7 7 5 U J S R 8

Naked Cowboy

More Viral Video

More Viral Video

  http://www.youtube.com/watch?v=VpAuDrs5ocg

Brand Name “check it out”

Monitor the Buzz

http://www.socialmention.com/

The Conversation

Or Lack of Conversation

  Ads YELL   Email can yell   Pitchman yell   Direct mail yells

The Conversation

The Conversation

The Conversation

The Conversation

  Isn’t that the gig? Electronic conversation   Show a client a solution without yelling   Create the avenue to converse; post a solution to

elicit a response (comment/conversations)   address people directly - @name to answer and

ENGAGE people to speak with you  @AlexInsideMedia

And What is the Best Conversation?

And what are the best conversations?

When the other person is talking. And better, when the other person is talking about YOU.

The Conversation

If I had to start ….

  www.facebook.com (a place to show your product)   www.twitter.com (create a buzz)   www.linkedin.com (a place to network)   www.youtube.com (a tool to use)   www.yourwebsite.com (place to interact/portal)   www.blogger.com (more buzz)

Your Web Site

  All websites should include a "blog", not separate from the website. Social media points back to key information and content available on your site which helps your search and rankings - FB/YT/Twitter

Your Web Site/Blog

  Wordpress.com

Combo Approach

  The culture of social media is a non-selling one; attempts to blatantly make offers are sometime even met with hostility. Email, on the other hand, has always been a transactional environment – odd as it may seem, the same person who may be offended by your pitch on your blog might welcome your discount coupon through email.

  Sales or coupons work

A Framework for Branding Through Social Media

  Direct Communication   Communications Catalyst   Cooperative Communication   Participatory Definition   Brand Embodiment

http://socialmediatoday.com/SMC/121581

by Jordan Julien

A Framework for Branding Through Social Media

A Framework for Branding Through Social Media

Group Opportunities

LinkedIn Group

LinkedIn Group

LinkedIn Group

Contacts Opportunities

LinkedIn

LinkedIn

  NETWORK AS AN INDIVIDUAL   Advance Sales   Knowledge

  NETWORK AS A COMPANY   Presence and Buzz

  NETWORK WITHIN A GROUP   Sales   Knowledge

FACEBOOK INDIVIDUAL ACCOUNT

FACEBOOK BIZ PAGE

FACEBOOK BIZ PAGE

FACEBOOK

Creative Tweeting

  Sales log to a sales manager   Tech logging activity, time, and specifics

Need Followers for Twitter

http://www.youtube.com/watch?v=hBXmVkGmVnA

Tools to Link Your Sites Together

  http://friendfeed.com   http://ping.fm   http://hootsuite.com

How a Guru Does It

http://card.ly/AlexInsideMedia

How a Guru Views It

http://card.ly/AlexInsideMedia

“… it's like anything all people are different and consume messages differently - social sites are just another tool that's all. For some reason calling tools something special like ‘social media/networking’ helps humans digest the newness of a concept and helps band people together to get insight and help.”

You Can Do the Same

  http://card.ly/

I Did the Same

  http://card.ly/

Is Traditional Media Still Relevant In A Social Media World?

  Traditional Media Has Immediate Recognition and Credibility   Supports the Social Media Concept   Be Everywhere - Reach Millions – Diversified Audience   Creates Thought Leader Status   Can Lead to Impressive Opportunities   http://www.prweb.com/releases/2009/09/prweb2835364.htm   www.prweb.com With Social Options   www.pitchengine.com

By National Media Strategist & Publicist, Annie Jennings

How To

  www.graspr.com

How Do WE Use Social Media?

  Show legitimacy; how we advertise   Video   Slide shows   Conversation regarding successes, installations, etc.

  Increase Google Order   The more you post, the more you move up

  Increase Visibility, Buzz   Utilize the Technology behind the Curtain

  Youtube   Flickr   Twitter   SlideShare

What Did I Learn regarding Social Media?

  Show legitimacy; how we advertise   Video and Slide shows   Cross platform tools   Conversation regarding successes, installations, etc.

  Messaging   “Email”/Inboxes   Which email is connected

  Focus on one site at a time   Learning software, but all are similar

ONE OF MANY TOOLS TO ADVERTISE

Sometimes You have to Take a Leap of Faith

Thank You

Questions AND comments

Rick.mandel@mandelcompany.com @MandelLive

Q & A

LINKS/REFERENCES Rick.mandel@mandelcompany.com

@AlexInsideMedia @MZKagen http://card.ly/

www.hubspot.com www.namechk.com

http://www.socialmention.com www.blogger.com

www.wordpress.com www.graspr.com

http://www.mashable.com http://www.socialmediatoday.com

http://marketingtips101.blogspot.com/ http://blog.linkedin.com/2007/07/25/ten-ways-to-use/

http://blog.guykawasaki.com/2006/02/the_art_of_schm.html http://pistachioconsulting.com/featured-articles/twitter-for-business/

http://www.businessweek.com/magazine/content/09_64/s0904046702617_page_2.htm http://www.cio.com/article/487319/Twitter_Tips_How_To_Search_Twitter_Smarter

http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People